Last year's championship in South Korea had 99.6 million viewers. As part of the presentation, Qiyana and Senna, two Champions of League of Legends champions who will also be members of True Damage, will receive prestige skins in the game, designed by Louis Vuitton's Artistic Director for Women's Collections, Nicolas Ghesquière. Players can purchase True Damage skins as well as Qiyana Prestige LV skins on the day of the championships. Senna's Louis Vuitton skin will be released early next year, and capsule designs designed by the brand are also under development.
"The cuts, patterns that were all brought to the table by Louis Vuitton," Seth Huck, League of Legends Artistic Director of Leather, told The Washington Post. "It was a real dream collaboration. Worst case scenario, we just put the logo on them and it becomes a NASCAR deal. But they came to us and the cooperation was really good.
This is the first time one of the most popular games in the world has been working with a high fashion brand. But Louis Vuitton has been attracted to the gaming industry for some time. In 201
6, the brand partnered with Square Enix to represent Lightning, the leading female of Final Fantasy 13, in an ad campaign for its Spring and Summer Series 4 collection.
True Damage's goal is to track the success of K / DA and his Pop / Star single, which garnered 5 million views on its first day on YouTube, and now has 275 million views.
Video and song drew attention from outside the League of Legends (LoL) community, and the group became the fifth actress in Billboard World Digital's top sales charts. At the time, Billboard wrote that exports and games would be big indicators of hit songs. Riot hopes to continue its role as the company that drops these bungalows.
"We started on a skin line that is a little more inspired by hip-hop," says Carlos Giffoni, a skin product leader and seven-year veteran at Riot, "We reach a much wider audience, from age to type the experience they want. LV is an iconic brand and makes full sense for True Damage. ”
Haak traveled to Paris to work with LV designers, many of whom were already familiar with LoL. When he received a design within a week or more, he saw little need to change much.
"We're both artists in different industries, but it's easy to talk about art with world-class designers like them," Haak said, adding that the only changes include tweaking to ensure that the designs don't interfere with the game's special effects . "We thought we would make a lot of exchanges, but they were already on the same page as us. We just had to get these wardrobes and put them in the game in a way that looks good on the tear. "
Riot Games provided The Post with works of art by True Damage members, including its in-game models:  Here's a look at the game for each character from four different angles.
And here's a look at the art for their single "Giants."