The stock's stock will begin trading on the New York Stock Exchange under the ticker symbol "LEVI."
Unlike many other retailers today, Levi's is not looking to completely reinvent himself.
It says its core business in men's trousers has been and will continue to be a key driver of overall profits. And it's doubling down on its iconic 501
" " " The company is also looking to expand into key markets such as Ch ina, India and Brazil.
China, for example, makes up about 20% of the global clothing market but only represents 3% of Levi's revenue in the last fiscal year, the company said. It chases Chinese buyers, the brand has installed a new management team in the country that plans to open new outlets and carry out a strategy tailored to the local market.
Levi's listing is expected to