Today Nintendo officially released the Mario Kart Tour for iOS. The app is a free download with in-app purchases and subscriptions, with initial indications that the game is popular with early adopters.
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New data from Sensor Tower, an analytics company, cited by VentureBeat shows that the Mario Kart Tour has reached the first place on the free App Store charts in 58 markets today. This includes both the United States and Japan.
In terms of revenue, the Mario Kart Tour ranked # 19 on the App Store charts in the United States today. That's better than Nintendo's latest iOS version, Dr. Mario World, which ranks No. 503 since its debut. Fire Emblem: Heroes remains the most successful startup for Nintendo, ranking 17th in revenue rankings.
However, Nintendo's monetization practices behind the Mario Kart Tour have proven to be controversial. For example, there is a $ 4.99 monthly subscription option that unlocks gold challenge badges and gold tournament tournament gifts. Most importantly, though, the subscription also gives you access to 200cc races, which is the fastest setup for Mario Kart Tour racing.
The most disappointing part of this is that there is no other way to access this mode than 200 cubes. There is no option to purchase a one-time upgrade in the mode application. Instead, you need to subscribe to the $ 4.99 monthly subscription if you want 200cc races.
Polygon calls this Nintendo structure "out of touch with reality" – especially given the recent release of Apple Arcade.  The monetization of the Mario Kart Tour might have flown a few months ago, even if some players would grunt, but what felt opportunistic before the launch of Apple Arcade now feels like a remnant of another time entirely. We'll have more thoughts about the game itself very soon, but for now the strategy for monetizing the game makes a terrible first impression.
What do you think about Mario Kart Tour for iOS? Did you upgrade with in-app purchases or subscriptions? Let us know in the comments. The app is available in the App Store.
The Mario Kart Tour literally has a subscription price of $ 5 a month to receive additional items and prizes. Freemium games suck. pic.twitter.com/YE61P5qjDJ
– Benjamin Mayo (@bzamayo) September 25, 2019
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