It was a risky album that became a global sensation.
Mark Anthony came out in 2013 3.0, his first salsa album in a decade, a risky release at a time when tropical music had already begun to fade in the face of reggaeton.
The risk has paid off, and a lot.
This week, 3.0 became the first salsa album of its kind to receive Diamante certification, RIAA’s highest Latin album certification, for deliveries of more than 600,000 copies in the United States alone.
This is just the latest achievement for an album that became the best-selling release of the year in 2013, according to Nielsen SoundScan. The set is powered by the hit single “Vivir Mi Vida”
“It is a great honor for us at Sony Music Latin to work with Marc,” said Sony Music Latin Chairman and CEO Iberia Afo Verde, who presented Mark Anthony with his RIAA Diamante plaque in a virtual ceremony. “He continues to break records from time to time and create new ones on his own. His music is forever. He has proved that his recordings, from birth and even five, 10, 20 years later, are eternal and will be sung by all for a lifetime. “
“The arrival of this new achievement at this particular moment really makes me happy and inspiring,” said Mark Anthony. “3.0 was an album I considered risky at the time of its release. The Latin music industry is beginning to change and the focus is on other genres. The album was received by everyone in such a powerful way. This response gave a boost to my career and my instincts as a music creator. “
3.0, produced by Sergio George, also led to Mark Anthony’s longest tour. While the entire album is a gem, with huge hits like “Flor Pálida” and “Cambio de Piel”, the game that changed the game was Vivir, a remake of Algerian singer Khaled “C’est la Vie”, co-written by hitmaker Red One, a good friend of Mark Anthony. The track and its life-affirming message of joy in the face of disaster struck a collective accent, shooting to No. 1 in at least 10 countries.
“That became my military cry,” Anthony said billboard soon. “You know what? Life will happen, you don’t have to cry about it. Sometimes there’s a drought, so a rainy day isn’t always a bad situation. Just look at the positive of everything. Since s – t happens, it doesn’t mean that it is the end of the world. “
Anthony is currently working on new music.