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Marlborough man Bob Norris dies at age 90, reportedly never smoker

  Man with Suit and Hat: Robert

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Robert "Bob" Norris, who plays Marlborough Man, is dead. (Photo: Twitter)

Robert "Bob" Norris, who played the iconic Marlborough man for more than a decade in the 1

960s, died at his ranch in Colorado at 90. According to numerous sources, Norris was never a smoker.

Norris landed a wide publicity campaign on the Philip Morris cigarette brand by accident, as his son, Bobby Norris, told CBS's local affiliate, KKTV. He said ad executives sought his father after he was spotted in a newspaper photo, along with his famous Hollywood liaison friend, John Wayne.

to Dad, and they said, 'How would you like to appear in Marlboro cigarette ads?' "Said Bobby Norris at the station. "He said, 'Well, I'm pretty busy right now. Why not come back next week and if you're serious, we'll talk to you. ""

They came back, of course, and took 2000 photos, he said.

( The Newspaper reports about Norris's discovery a little differently: his ranch is chosen as a shooting location for an advertising campaign, and Norris is such an authentic cowboy that they too want it before the lens .)

Norris's son is one of four children with his late wife of 65 years. – explained to KKTV why his father retired from playing the company mascot of the '60s, just as consumers learned how cigarettes were affecting their health.

"He always told us kids, 'I never want to see you smoking,'" the younger Norris said, "so one of us finally asked, 'If you don't want to smoke, why do you do cigarette ads? He called out to Philip Morris and left that day. "

The company stopped using the Marlborough Man in its ads only after other men who participated in the campaign died of lung cancer, NPR reported in October 2002.

Marlborough aside, Norris, whose ranch eventually The bill covers more than 100,000 acres, it was vital to his community, He not only played roles in local rodeo organizations but was also a fiery philanthropist, the place was named after him.

Colorado Springs Mayor John Suthers made a statement on television station:

"Bob Norris not only It looked like part of a cowboy, it was the real deal.T-Cross Ranch has long been the largest property owner in El Paso County and Bob and his family have done a remarkable job of maintaining a lifestyle in urban growth. has had a great impact on our community, including the Norris Penrose Event Center. "

The family held a public service to remember him on Friday.

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