- McDonald recently launched its first McDonald's to Go restaurant in London, a restaurant that has no seating area and serves only take-out.
- This is the first new format for McDonald's Restaurant since its launch.
- The new restaurant replaces cashiers with electronic touch screens and is completely devoid of décor and furniture.
- I visited the new McDonald's to see firsthand.
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As technology becomes more and more integrated in our daily lives, businesses need to adapt quickly to consumer demand for speed and efficiency.
McDonald's is no exception.
Probably the fast food chain is opening a fleet of new restaurants that aim to feed their customers faster by serving exceptional take-offs.
The new fleet is called McDonald's first new restaurant format since it introduced the driver in the 1970s. Inside the restaurant, orders are placed on touch screens and there are no tables, chairs or decor. The menu is also trimmed down to major chain elements such as Big Macs, McNuggets and French fries.
I lightened up on the first McDonald's, located on Fleet Street in the heart of London, to see what it was.
Here's what the experience was like.