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McDonald’s joins fierce battle for chicken sandwich supremacy



After the fillet, the focus shifted to the bun. Fifteen to 20 varieties of rolls and rolls were considered. More sandwiches were made and taste tested. “Those were tons of rolls,” Mr. Link said.

Eventually, McDonald’s decided to use a potato roll for one of its sandwiches for the first time. The roll is toasted with creamy butter, dosed by new heaters, which are installed in restaurants.

“It’s a sweet and buttery, really nice addition to salted chicken,” said Linda Van Goosen, head of American menu strategy at McDonald’s.

Last but not least, came the two pickles. “I learned a lot about pickles,” Mr. Link said with a laugh, explaining that using McDonald’s sliced ​​pasta means more crunchiness and more pickle flavor on the sandwich.

Instead of the cardboard boxes that McDonald’s uses for most of its sandwiches, the original Crispy Chicken sandwich and the spicy version will be served in a foil bag.

At the end of 2019, the new chicken sandwich was tested in restaurants in Houston and Knoxville, Tennessee. But those plans were thwarted as the coronavirus pandemic spread across the country, and franchise owners focused on opening their doors and keeping employees safe.

“Our focus had to be on serving our customers,” said Ms. Van Goosen. “It just wasn’t the right time to start.”

Mr. Link said the sandwich would be worth the wait.

“I’m very passionate about chicken. “Since I’m from the South, I eat a lot of chicken,” he said. “I wanted a sandwich that when I ate this sandwich, I wanted to eat one more time.”


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