BAT, which was owned by the BAR F1 team from 1999 until it was morphed into Honda's operation in the mid-2000s, appears on the 2019 McLaren through 'A Better Tomorrow' branding and has made it clear that it will not be promoting any tobacco products
BAT's return to F1 sponsorship comes shortly after Phillip Morris – another tobacco company moving into new areas – has increased its visual presence on Ferrari's cars through its Mission Winnow project, which has prompted an investigation in Australia.
"BAT is an outstanding corporation that has a long history in motorsport," he said.
"Our partnership's one that is technology based on their newer generation of products
"Their industry is one that is transforming and is driven by technology. So we think there are areas where we can work with them and help them in their transformation journey around technology.
"They are a great company to be working with. "What took place 1
"One of the things that McLaren is proud of in partnerships is working with leading innovative companies, and you can definitely put BAT into that category."
He denied the mission
"Phillip Morris has been with Ferrari forever and BAT has a great history in racing and they understand the power of it and as they move forwar d on their new journey they felt that McLaren was a partner that could help, "said Brown.
Three teams have so far announced new title sponsors for 2019 – Haas with Rich Energy, Williams with ROKiT and Racing Point with SportPesa – and
McLaren's new livery includes prominent branding from Huski's chocolate company as well as the BAT slogan. "We will talk from a McLaren perspective, we want to be associated with leading companies, well-recognized companies", said Brown when asked why McLaren had not gone down on a similar route to others and secured a new-to-F1 brand as a title sponsor
"We do have some brands that are on a early journey to growth.
"We are making good progress and certainly there are
" We are making good progress and certainly there are
"But everyone has got to run their own racing team how they see fit"
Additional reporting by Jonathan Noble and Scott Mitchell
McLaren MCL34 d etail
Photo by: McLaren