As interest in one-of-a-kind watches continues to grow, watchmakers and jewelers are having fun modernizing bestsellers.
On the other hand: the London-based jeweler 777 has launched a customized Rolex GMT-Master II set with 20 carats of brilliantly cut pavers. They cover the model̵
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The customizer also added its brand to the dial, but none of these changes changed the stable specifications of the watch. It is still GMT and is powered by the manufacturer’s innovative 3285 caliber mechanism. This means you can use the crown to easily adjust both the 12- and 24-hour hands, allowing you to set the time wherever you are, wherever you want.
This isn’t the first time the 777 has updated a high-end watch. The jeweler is known for his extravagant adaptations of classic watches for both men and women – you can find a set of precious stones Audemars Piguet Royal Oak Skeleton in 18 carat gold, Rolex Oyster Perpetual Datejust and other places on the Browns website.
Customizing the watches in this way shows no signs of slowing down. In March, Drake Patek’s emerald set Philippe Nautilus, the result of a partnership between designer Virgil Ablo and jewelry store MAD Paris, stole the show in the music video for the rapper’s song “What’s Next.” And last year, Piaget released two “Infinitely Personal” concept watches, which allow collectors to customize their selections without having to visit a jeweler after a purchase. With the help of an online configurator, customers can choose the color of the bridge, screws, dial, hands, base plate and much more.
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