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Microsoft unveils a redesigned, much faster Xbox store

Microsoft has announced a major overhaul of its Xbox digital store, and the end result is a much faster browsing experience and easier navigation. “Much more than a typical app update, we’ve rebuilt the experience to make it faster, safer, and easier to use than ever before,” Cody Bird of the Xbox team wrote in a blog post.

The new Microsoft Store for Xbox app will appear on some Xbox insiders on August 5, before expanding to other testers in the coming weeks, and will eventually reach all owners of the Xbox One – and Xbox Series X – this fall. For me, this store can be a real hassle to look at and it feels like a huge step in the right direction.

The new store is drastically faster than the current version. Microsoft says it̵

7;s “more than twice as fast as before,” and can load in less than two seconds – sometimes even less than a second. It has been restructured to make it easier to access any section you use using the Xbox controller. The side navigation bar is similar to the Xbox PC app. You can get a good feel for all the changes by watching Major Nelson’s video below.

The updated Xbox Microsoft Store is fully optimized for the Game Pass era and now shows more title details at the highest level as you browse without having to dig deeper. The design does a better job of emphasizing transaction / sales prices and making it easy to compare different editions of a game where applicable so you know what you get with each choice.

Image: Microsoft

There is a focus on parental control; users should now be logged in to browse the Xbox Store, and content filters should ensure that younger players in your house don’t see anything inappropriate.

Image: Microsoft

Microsoft has also considered some smaller, useful additions. There is now a “recently watched” section that will allow you to return to a game that you have considered but have not yet added to your wish list.

“Xbox’s new Microsoft Store is just the first of many updates we’re introducing in the coming weeks, all designed to keep gamers at the center of the entire gaming experience,” Byrd said. Microsoft is expected to announce a lower price for the Xbox Series S sometime this month as it continues to prepare for the holiday face with Sony’s PlayStation 5.

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