Bud Light's ads during the Super Bowl LIII highlighted the fact that beer is sweetened with rice rather than corn syrup. In the first ad, the King of Bud Light, Bud Knight and others are trying to figure out what to do with a barrel of corn syrup delivered to them by mistake. They went to Miller Light Castle to see if the barrel was there, but the castle had already received the corn syrup delivery. Finally, they do so at Coors Light Castle, whose inhabitants are looking for corn syrup.
] MillerCoors said on Thursday that Anheuser-Busch has embarked on an extensive and widespread advertising scheme designed to scare consumers away from Miller Lite and Coors Light to Bud Light. He accused Anheuser-Busch of using corn syrup as a fermentation aid in beverages such as Stella Artois Cidre and Bud Ice
MillerCoors said he never used high fructose corn syrup, which he says is different from corn syrup. But she claims that Anheuser-Busch uses high fructose corn syrup in some of her drinks, such as Rita's Berry-A-Rita.
MillerCoors seeks court orders prohibiting Anheuser-Busch from distributing the ads and requires him to run a new ad to correct "false and misleading impressions created by users from the false allegations contained in campaign ". He also seeks damages and costs
Anheuser-Busch can not be reached for comment late on Thursday. In a statement sent to other information organizations, he said he was behind Bud Light's advertising campaign and called the MillerCoors case unfounded.
Anheuser-Busch said at a time that he planned to meet the association.