Early reviews of the Morning Show were not exactly positive, and executive producers Kerry Erin and Mimi Leder thought that many of the reviews were "an attack on Apple."
"When these reviews came in, no I knew what the show was watching, "Leder said during a conversation at Code Media in Los Angeles. "I thought they were crazy. I thought there were many Apple haters who just wanted Apple to fail. The reviews seemed like an attack on Apple. "
Both Leder and Erin felt like critics viewed Apple TV Plus as a service and cyclically during the Morning Show with those critics. When Apple TV Plus launched on November 1
Many publications, including The Verge ran individual reviews of the show and bigger analyzes on Apple TV Plus. “Arriving in the ongoing wars. Both Leder and Erin felt like the critics confused the two, arguing that critics were reviewing all of Apple TV Plus, not just the Morning Show . Leder claims that "it's not fair", adding "the good news is that people love the show."
"When you see reviews, they look at it from the whole business aspect, [like]" What is Apple doing? said Erin. "This is something separate from us."
Neither Leder nor Erin spoke about how many people watched the Morning Show noting that Apple had not given them information. Instead, Erin mentioned that while she can't give a number, Apple executives are "very happy with them." A recent report from The Hollywood Reporter suggested that all four shows saw millions of streams and that Apple executives were "excited about the early performance of the four shows." All four series were also renewed by Apple for a second season.
It is also worth noting that while the original Apple series may not have performed so well with critics, the audience did not agree. The Morning Show has a 95% Rotten Tomatoes score, and Leder says it's really important.
"People love him and we love him," she said. "That's important."