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Mozilla has a new tool for cunning advertisers who believe you're dirty

If you notice that the ads displayed to you are sinister like the things you've just viewed online, that's not all in your head, and that's a treacherous truth about being online without installing multiple extensions of the browser. But now there is a tool that, although comically absurd in performance, can stick it to the person (the advertisers) by effectively hiding their real interests. We hope you like sections.

The tool called Track THIS was developed by Mozilla Firefox people and allows you to select one of the four profiles – Hypebeast, Filthy Rich, Doomsday or Influencer. You will then allow the tool to open 1

00 tabs based on the appropriate account type. Your data brokers and advertisers build an account based on how you navigate the web that includes the webpages you visit. So any of these people you choose will theoretically be the way advertisers see you, which in turn will affect the type of ads you see.

I tried both the profiles of the filthy rich and the precursors of the court. It took a few minutes until all 100 tabs opened for everyone in Chrome. (If you are on a computer that does not have a lot of RAM, just know that you may have to restart once everything frosts.) For the first, there were many yachting sites, luxury designers, stock market sites, expensive watches, some brokers horseback riding real estate, a page to sign up for a Mastercard Gold Card, and a room reservation page for MGM Grand. For the latter, links to survival materials and checklists, tents, marching blankets, day-day movies, and many (many) conspiracy theories. I expect to receive ads for some luxury suits for Hazmat.

Photo: Melanie Ehrenkranz

As Mozilla noted in a blog post announcing the tool, it probably only works as intended for several days and then return to showing your ads to a greater extent according to your actual preferences. "This will show you ads for products that you may not care about at all, so it's really just throwing out brands that want to advertise a very specific type of person," the company said. "You'll still see ads. Finally, if you just use the internet as you would on a daily basis, you will start seeing ads again that are closer to your usual browsing habits. 100 tabs regularly to fool advertisers – the tool is a rather blatantly ridiculous nod in the lengths we need to get to be just temporarily a bit less purposeful.

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