Apple TV Plus wants potential subscribers to get excited about streaming. Starts with four big budget shows with household names. But early reviews tell a different story – one where Apple's presence in a crowded streaming space doesn't seem necessary. Negative feedback directly from the port does not improve Apple's chances, but that does not mean that the future of the streaming platform is doomed.
At $ 4.99 per month, Apple TV Plus is one of the cheapest streaming services to enter into the "streaming wars" of the Space. This is not a Netflix killer or even a Netflix competitor. This is not the streaming service for which you will cancel Hulu. Apple knows this. That's why the company is giving everyone who buys an Apple product a new or upgraded TV Plus year. Five friends and family members can also watch for free through Apple's family sharing plan. To grab people's attention and make them come back month after month, Apple is offering its silverware shows.
The streaming service launches with shows designed to make a splash. Morning Show story #MeToo, includes some of the most sought after actors in Hollywood, including Jennifer Aniston, Reese Witherspoon and Steve Carell. Each episode costs more than $ 1
Next year will bring even more original programming, including Night Shyamalan Servant and the series led by Octavia Spencer The truth is said . Apple does not cut any costs; in fact, it does the opposite, increasing its costs from $ 1 billion to $ 6 billion. The company is also recruiting A-list stars like Will Ferrell and Ryan Reynolds for a Christmas movie that costs more than $ 60 million in talent costs alone, joins prestigious studios like A24 and works with Oscar-winning directors like Alfonso Quiron to build a library of prestigious, possibly award-winning films.
Apple, launching its first four shows at once, heightens the frustration of critics. A disappointing show may be acceptable, but four are portrayed as catastrophic. Today, Netflix hosts thousands of movies and TV shows, but its first four original shows – Orange Is the New Black House Cards Arrested Development (season 4) and Hemlock Grove – Served for one year, starting in 2013. Hell, it took years for Hulu to find a startup starring The Handmaid's Tale . Even now it doesn't have the same offers as Netflix. Amazon launches its first four original series – Transparent, Mozart in the Jungle, Betas, and Alpha House – for two years. Netflix, Hulu and Amazon got a place to find their voice and thrive. It is ridiculous to think that Apple will be able to do this on its first attempt.
There are some undeniable winners; Transparent and House Cards have won numerous Emissions and helped to create their respective services as real entertainment players. Does anyone really have fond memories of watching Lilyhammer ? Arrested Development Season Four is so humiliated that Netflix hid it before a remixed version of the season was released. And who remembers Betas, Alpha House, Flaking, Bosch, Goliath, Chance, or East Los Hai ? The difference is that Netflix, Hulu and Amazon had the ability and freedom to launch each new series and test the waters.
Apple doesn't have this option. The company does not license programs from other distributors such as WarnerMedia, NBCUniversal, or Sony to create a library. In order to compete with giants such as the aforementioned three streaming services, as well as new entrants from Disney (Disney +), AT&T (WarnerMedia's HBO Max) and Comcast (NBCUniversal's Peacock), Apple needed more than one or two shows. Nine TV shows and movies are not the same as having a few original titles for people to watch nestled between thousands of licensed and favorite series and movies. But all things considered? Apple hired the TV Plus content manager just two years ago. His amount of starting lineup is an impressive feat. Quantity is important for streaming, but quality is what makes people come back. That's where Apple has to take it to thrive, according to analyst Eric Hagstrom of eMarketer.
"Viewers are not critics," Hagstrom tells The Verge . " People will watch these shows, no matter what the critics say. Whether they will continue to watch them after a month depends on the quality. When Netflix started offering original content, it was different from the world we live in now. There are many different services that offer high quality originals. "
It took Amazon and Netflix time to create a solid catalog. Netflix increased its content budget from approximately $ 2.4 billion in 2013 to $ 15 billion in 2019, an increase of seven times its original cost. Amazon has begun to upgrade to original films, winning two 2017 Oscars, led by Casey Affleck Manchester by the Sea .
Apple has several key advantages over Netflix that should help it succeed despite less from starry start. First, it has an almost unlimited budget: it spends more than $ 6 billion on various shows and movies, including $ 15 million per episode of Morning Show . There are suitable creative partners such as Oprah Winfrey, J. J. Abrams and Alfonso Quiron. And it has the means to provide the creators with everything they need.
"Apple is very serious about this," Hagstrom says. "They invest a lot of money into the service so it's not a side project.
Apple is a trillion dollar company with more than $ 210 billion in cash, not an orphan, timidly seeking notes, but the service needs a chance. Leaders take the time to find their voice, something that any writer or creator will tell you is constantly ambitious and extremely difficult to achieve. Even Netflix still invents it. Apple TV Plus may end in another disaster The App Planet but if any company is ambitious and ruthless enough to continue until it hits gold, it's Apple.