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If it’s not EA, it’s a 2K publisher that is causing controversy by applying unsolvable ads to load screens after launch. The PlayStation 4 title NBA 2K21 already sports in-game ads before hitting the court as the game loads into the players, crowd and arena. In the tweet below, you’ll see how Oculus Quest 2 is advertised to PS4 users before they jump to dip two-way. A quick clip of an actor applying headphones appears before the $ 299 price tag flashes on the screen.

This was a problem that players faced in last year’s NBA 2K20 and seems to have returned once again in this year’s iteration. Of course, the ad does not distort the gameplay and, if nothing else, adds to the authenticity of 2K’s goal to create a real basketball game on your TV. However, no one is happy to be advertised after buying a $ 70 game, right? Who knows if this tactic will carry over to the PlayStation 5 version, which costs even more if you choose the version that contains a free next-generation upgrade.

How do you react to this? Let us know in the comments below.

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