Netflix allows people to choose the speed at which they want to watch something on their phone or tablet with new playback controls.
Netflix will allow anyone on an Android mobile device to stream at 0.5x or 0.75x for slow viewing and 1.25x or 1.5x for faster viewing. These are slightly fewer options than YouTube, which allows people to slow down all the way up to 0.25x speeds and accelerate by twice the normal playback speed. Playback speed options are also available for downloaded titles that people have saved for offline viewing.
Subscribers need to join to use the playback speeds with each title they want to watch; will not just stay active when you select something else to watch. This doesn̵
Netflix announced that it is testing the feature in 2019 and has been greeted with a departure from the Hollywood creative community. Actor Aaron Paul and director Brad Bird opposed Netflix’s decision to introduce playback controls, and director Jude Apatov tweeted in October that “distributors can’t change the way content is presented.”
The Netflix team introduces a number of marketing features to try to work with the creative community to ensure content quality isn’t compromised, including automatically adjusting “volume at faster and lower speeds.” , according to a trading company.
“We also have in mind the concerns of some artists,” said a company spokesman On the edge“That’s why we’ve limited the playback speed range and required members to change the speed every time they watch something new – relative to fixing their settings based on the last speed they used.”
The creative community understandably wants their work to be viewed in a specific way. That’s why Christopher Nolan refuses to premiere his films other than in theaters. But distribution methods have changed in the last few decades, which have already disrupted the industry. VHS, DVD and Blu-ray players, along with digital retailers and PVR devices, give viewers more control over how they watch movies and TV shows. There are people who listen to podcasts at a higher playback speed and, anecdotally, watch all the videos on YouTube at twice the speed.
Kiela Robison, Netflix’s vice president of product innovation, spoke about changes in the technologies that allow different types of viewing over the years and why Netflix decided to move forward after a short phase of testing.
“The position has been much sought after by members for years,” Robison wrote. “Most importantly, our tests show that consumers appreciate the flexibility it provides, whether it’s redirecting their favorite scene or slowing things down because they’re watching subtitles or having hearing problems.”
Both the National Association of the Deaf and the National Federation of the Blind praised Netflix for adding playback features. As captions slow down (and also speed up) to stay on time with screen images, this can help deaf people who may prefer captions at a slightly slower rate, according to Howard A. Rosenblum, CEO. of the National Association of the Deaf. On the other hand, many people in the blind community “can understand and appreciate audio played at a much faster rate than can be convenient for most sighted people,” said Everett Bacon, a member of the National Federation’s board. the blind. declaration.
Netflix plans to monitor the response to playback speed from both the creative community and subscribers. The company is also set to start testing iOS devices and the web version of the app, but no testing phase has been set for the Netflix TV app.