The ongoing Netflix subscription price increases may finally have reached the end of the patience of some US customers, judging by the overall decline in paid subscribers that the company reported in its quarterly profits for its second financial quarter. The overall pay-as-you-go company has grown 2.7 million globally, but has added 2.83 million new subscribers worldwide – while it has lost about 130,000 net worth in the United States to explain the difference.
Netflix's consumer price has risen from $ 10.99 to $ 12.99 during the Q2 fiscal reporting period, which could well explain some of the fall. However, the company did not expect such a strong response as it expected a net 5.0 million subscriber growth compared to the last quarter, at least partially based on 5.5 million. Added to solvent customers in the second quarter of 201
The company specifically says it has missed the growth of its subscribers, added more significantly to the regions where it introduced price increases compared to those in which it is not – although its growth is lower than expected in all the regions in which it operates. Perhaps you think that part of its US consumer rejection is related to competition, but the company points out that most of its major competitors are actually just announced and not the market, so it believes that this is not really significant  Instead, Netflix lists its content library as well as those price changes in the markets to which they apply. The content of the second quarter led to fewer new registrations than the company expected. This despite the strong four-week results of "When They See Us" (25 million households), "Our Planet" (33 million), "Mystery of Murders" (73 million), "Perfect Date" (48 million) maybe "(32 million).
However, the company believes it will add a whole bunch of new subscribers in the third quarter of this year, with an expected 7 million paid membership additions, which is significantly more than 6.1 million. she added last year. One major reason for this optimism may be that it will release a new, only mobile and more affordable order for India, which will be launched in the quarter. Netflix's share price dropped by more than 10% after hours. on the basis of these results. Full revenue from Q2 Netflix is available here.