Netflix has become the first streaming service to join the MPAA on Tuesday, Hollywood's most powerful lobbying group, according to The Hollywood Reporter . The Internet-based non-studio was granted membership in the 97-year-old trade association, which is a six-legged Hollywood studio – all endorsing the company's new membership.
"On behalf of MPAA and member companies, I am delighted to welcome Netflix as a partner," MPAA Chief Executive Charlie Rijkin said in a statement. "All of our members are determined to drive the film and television industry forward, both in storytelling and how we get to the audience. Adding Netflix will allow us to even more effectively advocate for the global community of creative stories narrators, and I look forward to seeing everything we can achieve together. "
Netflix's new membership with MPAA comes when streaming service expands production to brand-name content. On Tuesday, Netflix received 1
The MPAA has a long history of lobbying for stronger copyright protection, which often alienates it from the silicone valley. In 2011, the MPAA supported the adoption of legislation such as the Stop Online Piracy Act (SOPA) and PROTECT IP ACT (PIPA), which have been the subject of online activism and are not accepted in US law.
This hostility peaked in 2014 when the MPAA organized a secret campaign against Google, which she called Project Goliath. The campaign was revealed from The Verge after the Sony Pictures emails were found
But with the increase in the number of exclusive shows and films, Netflix may increasingly adhere to the strict MPAA of copyright. Earlier this month Netflix officially left the Internet Association (IA), a prominent technology lobby that often opposed the MPAA on copyright issues.