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New emails show that Steve Jobs calls Facebook a “Facebook” amid a conflict in the App Store



The new documents, released as part of Apple’s legal battle against Epic, offer interesting details about the history of the relationship between Facebook and Apple. Documents discovered by Epic Games and first noticed by CNBC, show that the relationship between Apple and Facebook has been strained since 2011.

At the time, Facebook had not yet released a special iPad app, which debuted in 2010. Scott Forstal of Apple, then the company’s chief software officer, emailed Phil Schiller and Steve Jobs about a meeting he had with Mark Zuckerberg. to bring Facebook to iPad.

At the heart of Facebook̵

7;s concerns was that Apple would not allow the Facebook app for the iPad to include “embedded apps.” Forstall wrote:

I just discussed with Mark how they shouldn’t include embedded apps in the Facebook app for the iPad – neither in the embedded web view, nor as a directory with links that would redirect to Safari.

Not surprisingly, he wasn’t happy about this, as he thinks these apps are part of the “whole Facebook experience” and he’s not sure they should make an iPad app without them. Everything works in Safari, so it is reluctant to direct people to a native app with less functionality, even if the native app is better for third-party app features.

Zuckerberg proposed several compromises for Forstall:

  • Do not include a directory of applications in the Facebook application, links or otherwise
  • Do not run third-party applications in the embedded web view
  • Allow user posts in the news feed related to applications
  • Touching one of these application-related links (1) will quickly switch to its own application, if one exists and the user has installed it, (2) will take the user to the App Store if it has its own application and the user has not installed it. , (3) a link to Safari otherwise

“I think all this is reasonable, with the possible exception of № 3,” Forstall wrote in the email. Steve Jobs replied and wrote, “I agree – if we remove the third sentence on Fecebooks, that sounds reasonable.” Notice Jobs’ spelling there.

A few days later, Forstall went on to say that Zuckerberg did not like Apple’s counter-offer. CNBC further explains:

Schiller, who was Apple’s head of marketing until last year and heads Apple’s executive board, which determines whether applications will be approved by Apple, summed up Apple’s position.

“I don’t understand why we want to do it,” Schiller wrote. “All of these applications will not be native, will not have a connection or license with us, will not view them, will not use our APIs or tools, will not use our stores, etc.”

When Facebook’s iPad app finally launched, he said he would not maintain his own iOS credit currency for apps like Farmville, a compromise in line with what Apple executives discussed.

And of course, the relationship between Facebook and Apple has not improved at all since 2011. The two companies are currently engaged in a fierce battle for Apple’s focus on consumer privacy. Facebook also criticizes Apple for not allowing it to offer its gaming app in the App Store. Recent reports also show that Facebook is considering launching its own antitrust lawsuit against Apple.

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