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Nintendo Boss Bowser for Switch Lite Sales, 3DS Support and Small Retro Consoles



With Nintendo approaching this holiday season, the company seems to be in a good position. The sophisticated Switch Lite launches in September and has already seen impressive sales, moving 1.85 million units in its first month, while the new Pokémon games are on the horizon, joining other recent releases such as the Mansion of Luigi 3 and Adventure Ring Fits . All told, the Switch has sold more than 40 million units, causing it to surpass the iconic SNES for some time in the coming months.

While December 25 is still far away, the holidays are now starting for Nintendo; The company today announced its Black Friday plans, which include steep game discounts and a Switch package that includes a free copy of Mario Kart 8 Deluxe . Prior to the announcement, I had the opportunity to speak with Nintendo of America President Doug Bowser about the early success of Switch Lite, the future of the 3DS, and more. Here are the most interesting goodies.

Switch Lite Expands Audience for the Platform

"This not only increased sales for the whole family, but the important thing is that it does so without having a negative impact on our flagship system," Bowser says of Switch Lite sales. "Put another way, sales of Nintendo Switch Lite have added to Switch's overall business."

Meanwhile, during the latest Nintendo earnings report, the company revealed that 43 percent of Switch Lite owners buy the device as a second system This is an important part of Nintendo's stated goal of There are many switches in family homes, but Bowser also looks at it from a different perspective.

"I'll say the opposite, which is 57 percent of users who are new to the Nintendo Switch Family and that is equally important to us, as we continue to expand our audience, "he says." One of the important trends we see with Nintendo Switch Lite is a higher percentage of women buying Nintendo Switch Lite, which is a strong indicator of attracting a wider audience. "

For the future of the Nintendo 3DS

"We continue to look The 3DS family, both hardware and games, is a strong entry point for some users. And we see that. While consumer demand is present, we will continue to provide both hardware and software up front. Asked when it would be appropriate to say that the 3DS is dead as a platform, Bowser says, "We certainly won't say it today. I think time will tell. We will continue to support the 3DS throughout this vacation through 2020. "


Photo by Amelia Holowaty Krales / The Verge

Concerning the difficulty of sharing Nintendo accounts across multiple switching devices

talk. , ”Bowser says of plans to facilitate the process. "You have the ability to transfer data and indicate what is your primary device and what is your secondary device, and these instructions are available at nintendo.com. But we also look at the experiences our users have and always look for opportunities to enhance and enhance those experiences. "

How the company handled the Joy-Con drift plague [19659013]" Our goal is always, always to create quality products and products that ensure that gamers have a great experience, "Bowser says. "We are constantly looking for ways to improve our products as we go forward, but ultimately we want consumers to have a great experience. And if they are by no means experienced, we encourage them to contact our customer support teams and we will do our best to assist them. That's how we've dealt with our users over the last few months, as issues like this have occurred and we believe that consumers are finding their way to a great game experience. "

As to whether we will ever see another miniature plug-and-play retro console

" Right now, our focus is absolutely on our specialized platforms like Nintendo Switch Lite and our flagship Nintendo Switch, explains Bowser. "I think with the gameplay experiences you saw with some of our classic consoles that we launched a few years ago, they are now available on Nintendo Switch Online and this is where our focus will be."


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