- According to an independent analysis by On the edge, Facebook Dating is not very popular, especially compared to other services.
- Facebook hasn’t mentioned much about its dating app since it launched globally in 2019.
- It is very likely that Facebook’s poor reputation for data security will play a role in the apparent lack of popularity of this service.
In 2019, Facebook finally brought its dating app to North America. He had previously conducted a test run in South America. The app focuses on connecting people for romantic partnerships, just like countless other apps like Tinder, Hinge and Bumble.
According to some independent analyzes by On the edge, it doesn’t seem that the dating app is very popular. On the edge used localized ads Facebook supports the service’s advertising as a way to extrapolate the number of users in large urban areas.
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For example, in New York, according to the census, there are almost four million unmarried. Facebook’s own ads estimate that 278,000 of these people use its dating app, which is about 7%. Match Group – which owns dating apps like Tinder and Hinge – claims to have more than that in the New York area. In fact, the average number of paid subscribers for Match-owned apps is nearly 11 million in the United States. Who knows how many more non-paying users there are.
On the edge breaks the numbers in several other major American cities. He also argues that freshly leaked information revolving around a potential instant dating app known as Sparked could be a way to attract more Facebook Dating users.
Nevertheless, it is very likely that people simply do not trust Facebook to help them meet their potential partners. Obviously, all dating apps are retrieving data from their users, but Match Group and other companies do not have a bad reputation for security and privacy on Facebook.
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