This snack at midnight wants to eat sweet dreams.
A new low-sugar ice cream brand, called NightFood, is trying to win the $ 28 billion sleep market by positioning itself as a healthier treatment that helps people who eat to sleep well. But experts say it's just a better alternative to good things.
The $ 4.99 pinch contains a mixture of magnesium, calcium and zinc, minerals that have been proposed to improve sleep. NightFood Ice Creams do not contain sleeping supplements and medication designed to put people in bed. Instead, it leaves aside the bad things that would make catching some Zs difficult, such as caffeine, sugar, fat and excessive amounts of calories. The company claims ice cream has been formulated by nutrition and sleep experts.
"It's not about zoning someone, just not like digging the digestive system."
"Most ice creams that are already eating are too destructive in the dream, so the focus is not so much on what we put in, but on what we've kept away. It's a concept like "eat this and not that," said Sean Volkson, chief executive of Nightfood, to MarketWatch. "It's not about zoning someone, just not about taxing the digestive system."
NightFood is the newest food product to position itself as a friend of the dream rather than an add-on. Good Day Chocolate is considered a "sleep supplement" and contains 1 mg of melatonin per piece of chocolate. And the Yogi Tea brand has a bedtime blend that supports a good night's sleep with herbs and flowers such as chamomile and lavender, along with 20 milligrams of valerian root extract that is commonly used to treat insomnia and reduce stress.
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NightFood contains 280 to 360 calories per pint; up to 7 grams of protein and less than 2 grams of fat per serving a half cup. For comparison, half a glass of ice cream of Ben & Jerry Cherry Garcia ($ 4.39 per mug)
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contains 240 calories; 13 grams of fat; and 23 grams of sugar. A similar version of Nightfood, called Cherry Eclipse, contains 100 calories per half cup; 2.5 grams of fat; and 9 grams of sugar. Meanwhile, the favorite Halo Top with a high protein content and dietary ice cream ($ 5.99 per pint) contains only 70 calories in the half-cup of Cherna Cherry; 2 grams of fat and 5 grams of sugar.
Sleep deprivation increases the body's desire for snacks that are loaded with carbohydrates, but their eating may keep you even longer.
Sleep deprivation increases the body's desire for snacks that are loaded with carbohydrates, but their eating can keep you even longer.
"The only thing that can work for them is the fact that they encourage this as a lower-calorie, low-sugar product. Calories are generally terrible for our sleeping period, "said Dr. Margarita Oks, a specialist in critical care and sleep medicine at Lenox Hill Hospital in New York.
"This is most likely a marketing trick because there really is no evidence that any of the ingredients they have there are sleep benefits," she said. "It's the same as eating something like Halo Top."
According to the Centers for Disease Control and Prevention (CDC), one-third of adults in the United States report that they do not get a healthy sleep. This has an impact on their health and workplace productivity. Lack of sleep may be due in part to bad eating habits just before bedtime. More than half of Americans think of ice cream as an evening snack, and about a quarter eat as a healing night, according to a study. About 48% of thousands of millennia claim that the ideal place to eat ice cream is "in bed, watching TV". Ox says that people who want to rest at night should avoid eating at least two hours before bedtime. If this is not an option, she advises to cut foods high in sugar and fat, such as a cheese burger or stimulants such as caffeine and chocolate.
Those who crave for breakfast at night should consider fruits such as cherries – rich in hormone melatonin – milk or cheese that contains the food tryptophan, an amino acid that plays a role in creating serotonin and melatonin help the body to rest . Sleep deprivation increases your body's desire for snacks that are loaded with carbohydrates, but their eating may keep you even longer. "The general mistake people make at bedtime is eating snacks that are mostly processed carbohydrates such as cereals or biscuits," says Chris Branrant, sleep coach and founder of SleepZoo.com, a website that teaches people about healthy habits of sleep. "These foods can cause an insulin jump that can make it harder for you to fall asleep. When blood sugar is subsequently crushed in the middle of the night, cortisol levels may increase and melatonin production decreases. This can lead to a break in sleep and awakening. "
" If you are starving closer to bed, I offer a warm glass of milk or a piece of cheese. Calcium in dairy products encourages the production of melatonin, which promotes sleep. "