Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Technology https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ OnePlus co-founder Carl Pay leaves the company to start a new venture – TechCrunch

OnePlus co-founder Carl Pay leaves the company to start a new venture – TechCrunch

Carl Pay, who is the co-founder of the giant smartphone OnePlus he left the company in his 20s, two sources familiar with the matter told TechCrunch.

Pei has played an instrumental role in designing the OnePlus smartphone range over the years, including the recently released OnePlus Nord, which is the company’s biggest hit to date. Outside of Shenzhen, China, where OnePlus is headquartered, Pei is also the face of the Chinese company, appearing at trade conferences, interacting with loyal customers and giving interviews to the media.

In the early years of OnePlus Pay, he developed various marketing strategies to best position the company̵

7;s products and create advertising for them. In 2014 and 2015, as OnePlus struggled to scale its inventory, the company sold its phones through invitations and several other clever marketing techniques, including one in which people had to destroy their current phones to buy a new OnePlus smartphone. .

Also in the early years of the company, Pei lived almost exclusively in cheap hotels in China and India to better understand the market and travel easily to new cities. OnePlus is now one of the most successful manufacturers of premium smartphones in India and several other markets.

“We did not have proper product management. “What we lacked in the experience, we invented for hours,” he said in an earlier interview. He talks more about the early days of the company and the state of the smartphone market in Disrupt 2019.

After publicly asking Samsung to hire him so he could learn more about operations supervision and logistics. “So, Samsung, today I have a proposal for you: let me be your intern. Seriously. I will be honored to learn from your team about how you have managed to scale, manage and manage your business so successfully, “he wrote in his personal blog.

Pei contacted Pete Lau in 2012 via social media. The two launched OnePlus a year later. He said, “I want to change the world.” I thought this child had ambitious thoughts and dreams. I think it comes from the heart and it is very important. I think there is persistence, “Lau recalled in an interview in 2015.

Years before launching OnePlus, Pei collaborated with a friend and sold white-labeled MP3 players in China.

Pey, 31, has not joined Samsung, but it is clear what he wants to do next. According to an acquaintance, he started his own venture. Pei did not respond to a request for comment early Monday.

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