The original Marlborough man died this week on his ranch in Colorado Springs at the ripe old age of 90 – probably because he never actually smoked cigarettes.
Bob Norris is an actor, rancher and dad who has played the role of cowboy smoker on billboards, television and magazine pages for 12 years.
Advertising contractors are tracking the rough Colorado native for the first time on his 63,000 acres of Tee Cross Ranches in Pueblo after seeing a picture of him in a newspaper, along with his longtime friend John Wayne, his son Bobby, told WKYT in Colorado Springs.
"They got out of their car, these guys in their top suits, they approached Dad and said, 'How would you like to be in Marlboro cigarette ads? "Said the son of the station.
"He said, 'Well, I'm pretty busy right now. Why not come back next week and if you're serious, we'll talk. "They came back next week."
Norris quit the business suddenly ̵
"He always told us kids, 'I never want to see you smoke,' so eventually one of us he asked, "If you don't want to smoke, why do you do cigarette ads," Bobby said.
That day Norris called Philip Morris, who owns the Marlboro brand – and he quit.