I loved Essential Phone because it was created after a rock start, but nothing could save Andy Rubin’s doomed hardware start before it closed its doors earlier this year. Now the team members who helped create Essential Phone have created OSOM Privacy and now have little to say, including a hardware teaser coming in 2021.
Jason Keats, Essential’s “first hire,” helped create OSOM Privacy, a new startup that consists primarily of former Essential employees. OSOM – which means “Out of Sight, Out of Mind” – will work on its own hardware and software, launching “seven or eight products” over the next three years. Apparently the first product should be released in late 2021
According to Keats, Essential had an “80%” idea of a company, but it lacked a main focus, apart from offering sleek hardware designed to compete with established flagships. This missing thing? Keats believes it’s confidential.
OSOM wants to become “the number one technology brand in the world. But that doesn’t mean its products will be super secure or claim they can’t be hacked. Instead, OSOM plans to give users more control over their data, including saying what they share with third parties.
The user can decide if something like a camera or GPS is turned off, and the OSOM software will ensure that it does not turn on again. Or if someone wants to send a photo of the new OSOM device, they can scrape the metadata to protect your location and other sensitive information. While some of these capabilities are found in other devices, OSOM’s step is to make protecting your device easy enough for anyone – from kids to your grandparents – to do so.
That sounds intriguing! Maybe not an exciting success, but it will definitely be interesting to see what comes next, especially if OSOM puts the same effort into physical hardware as Essential. Sounds like it could, maybe this is also because OSOM expects to “include premium hardware”, but at lower prices. The other part of the good news? OSOM will stick to Android, just like Essential, but it’s unclear if the company will follow the same stellar software practices.
Our devices are designed to be stable in the middle of the accepted prices for any of these products. We do not target our products to ultra premium consumers, but we will build first-class products. We can make money doing this because of a few other surprises up our sleeves that will be announced next year.
When these products arrive, they will be available in the United States, Europe and parts of Asia.
Look back at Essential:
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