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PayPal buys Honey money saving service for $ 4 billion

That's because PayPal snapped Honey, the popular money-saving service, at a $ 4 billion deal. This is PayPal's biggest acquisition to date, and will see both companies try to "simplify and personalize their shopping experience for consumers" while helping more than 30,000 retailers get those customers through their online checkouts .

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7 million people are already using the Honey app or browser extension Once installed, Honey tracks changes in retail website prices, but can also automatically enter coupon codes when a user enters the cashier online. If there are no coupons, Honey can also offer loyalty points that can be redeemed as gift cards.

Given that PayPal already has 24 million online book sellers, its latest acquisition will allow it to better target and personalize consumer experiences. the moment they arrive at the website. With companies like Apple, Google and Facebook moving further into the payments space, attracting the attention of buyers early in their visit, but rather helping them pay for their goods after all, can give PayPal a stepping stone , which should become much more than just a payment company.

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