Peak Design, a maker of fine bags and accessories, has a problem: Amazon appears to have copied its popular bag, the $ 99.95 Everyday Sling, with its own Amazon camera bag for $ 32.99. Until the Peak Design video, it was even called Everyday Sling. Instead of doing something drastic, Peak Design decided to make a video of what customers “earn” by buying the Amazon version.
The video presents Peak’s case clearly: the bags are similar in shape, with pockets, labels and straps in exactly the same places. As someone unfamiliar with Peak Design bags, if I didn̵
Peak presents all this with humor, but the evidence is surprisingly candid, which makes Amazon’s apparent decision to change the version of Amazon Basics from “Everyday Sling” to “Amazon Basics Camera Bag” even more suspicious. There’s even evidence: “Everyday Sling” is still in the Camera Bag URL.
Peak Design is not the first smaller company to try to oppose Amazon. When Allbirds discovered that Amazon was selling something that looked like a pretty obvious clone of Allbirds, the company’s CEO wrote a middle post criticizing Amazon, even though he said he was “flattered” by the similarities between the shoes. Amazon’s copying hasn’t stopped there. The company is also accused of cloning organizers for car trunks and seat cushions.
The whole trend has only served to draw attention to a potential antitrust issue that has long affected the company’s critics as well as lawmakers and regulators. The main problem: Amazon owns and operates its e-commerce platform, and also maintains an ever-growing list of proprietary brands that compete with Amazon’s own third-party vendors on Amazon’s same platform.
Undermining competition in theory is as simple as seeing what sells well, creating a similar, cheaper product, and then offering it to Amazon buyers. In fact, this is the situation behind the European Union’s investigation into the company’s operations, which led the European Commission to accuse Amazon of “systematically” using vendor data to compete unfairly with its own retailers in France and Germany last November. .
Amazon says it has a policy in place to prevent the use of third-party vendor data for products, but reporting by The Wall Street Journal suggests that it has still happened. Like Deputy notes that even former CEO Jeff Bezos was unable to confirm whether the policy had been violated during the House of Representatives’ inquiry into Amazon’s monopoly.
In the case of Peak Design, the company said in a statement to On the edge he believes that amazon has indeed infringed on its intellectual property, but has chosen to make the video to highlight the differences between the products and has no plans to take legal action now.
Reviews are currently disabled in Amazon’s bag because the company notices an “unusual check.” Looking at some of the latest reviews, some of the lowest ratings have been left by customers who directly refer to the Peak Design video. Taken with Amazon’s decision to change the product name, it looks like Peak Design has hit a string.
On the edge contact Amazon regarding Peak Design’s claim and we will update if we receive a response.