Peloton, a company known for its internet-connected bikes and treadmills, is entering the Stop The Steal mess. The company now prevents users from creating a #StopTheSteal tag from the app, stating that the tag does not “follow our instructions” when the user goes to create it. The Peloton Community Guidelines explicitly prohibit “hate, offensive and obscene language” as well as “harassment, harassment and other offensive behavior.” We sought further clarification on when Peloton started blocking this hashtag and why.
Peloton labels function as community identifiers. When people join a tag, it appears under their name in the company̵
This is not the first time Peloton has had to ban potentially provocative phrases. Last year, the company banned political conversations from its official Facebook groups, as well as QAnon-related tags, offering the same message for community guidance. Although the app does not allow live chat with people in the class, the tags still share specific messages. The #BlueLivesMatter and #BlackLivesMatter tags are still enabled in the app.
Other technology companies have also moved to limit the scope of this hashtag. Instagram allows the hashtag to exist on the platform, but only shows the “best” posts about it, not the latest ones.