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Peloton discloses its finances for the first time when filing an IPO



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Peloton, best known for home-based fitness and accompanying fitness streaming services, revealed growing sales on Tuesday but increased its losses before the IPO, in documents filed with regulators.

Peloton reported sales of $ 915 million for the fiscal year ended June 30, 2019, up 110% from $ 435 million for fiscal 2018. In fiscal 2019, its net loss expanded to 245.7 million dollars, from a net loss of $ 47.9 million. [1

9659003] From 2018 to 2019, it increased its affiliated fitness base from 245,667 to 511,202. It defines "connected fitness" subscribers as a paid subscriber or one who has been paused for up to three months. It boasts 1.4 million members, defining it as anyone with a Peloton account.

The fitness company expects to raise $ 500 million in supply. Previous estimates have estimated approximately $ 8 billion.

Peloton, who earlier said it has filed documents privately, makes cycles and screen paths to allow users to join live classes and take fitness classes from their homes , hotel rooms or offices.

Peloton was founded in 2012 and sold its first cycle in 2014. Since then, it has expanded beyond its 2,000 bikes, with treadmills selling for $ 3,995. Class subscriptions cost $ 39 per month.

The company began selling digital memberships last year for $ 19.49 a month, serving people who may not want to invest in its expensive equipment. It has approximately 102,000 of those digital subscribers who can stream yoga, meditation, startup, running and walking courses.

The registration documents say it plans to expand further its international footing, which warned it would entail new costs.

Peloton, which will list under the "PTON" ticker, expects to trade its shares on Nasdaq. Works with underwriters, including Goldman Sachs & Co and JP Morgan.

Peloton has been on the CNBC Disruptor 50 list for the past two years.

Disclosure: CNBC parent Comcast-NBCUniversal is an investor in Peloton.

Correction: Peloton expects to raise $ 500 million in supply. An earlier version incorrectly said that the amount had not been disclosed.


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