John Foley, CEO of Peloton.
Adam Jeffrey | CNBC
Peloton, the company that introduces spin classes into your living room, has turned the combination of fitness and related gadgets into a business big enough for the public markets.
In its IPO prospectus published on Tuesday, the maker of stationary domestic bicycles and treadmills attributed its growth – more than 100% over the past year – to "growing awareness of the benefits of exercise and physical activity." The company said that over the past two decades, even in times of recession, the fitness industry has grown in the US and abroad.
But Peloton suffers from the same shortfall that has plagued other digital health products and services such as tracking activities, personal training applications, and fitness classes. In fact, this is not a needle move as far as the health of the country is concerned.
More than 1
The Peloton motor costs more than $ 2,200 for the most basic package and does not include the monthly hourly fees. This is inaccessible to millions of Americans living paycheck to paycheck. In order to have a real impact on the health crisis, it must reach not only urbanites who love convenience, but also the parts of the population most in need of easy-to-use fitness services.
Peloton isn & # 39; I'm not trying to mislead anyone about his target market.
Robin Arzon, Vice President of Fitness Programming at Peloton
Photo courtesy of Peloton