Peter Moore, a tattoo enthusiast and former CEO of Sega, Microsoft and Electronic Arts, is returning to the gaming industry. Moore announced on Twitter on Wednesday that he had joined engine maker Unity Technologies to lead his live sports and entertainment division as senior vice president and general manager.
Moore, 66, has spent the last four years in what he dreamed of: the CEO of Liverpool Football Club, his favorite team since childhood. In his tenure, the Reds won the Premier League in the 2019-20 season, their first league championship in 30 years. The club also took the UEFA Champions League title in 201
Hardly the biggest news of the day, but I’m pleased to announce that I’ve joined the incredibly talented @ union3d team as Sports & Live Entertainment’s SVP and GM. We are glad to have gathered with so many friends from the industry while working on some really great things. There is more…
– Peter Moore (@PeterMooreLFC) January 20, 2021
Prior to that, Moore spent a decade as CEO of Electronic Arts (eventually chief operating officer and president of EA Sports). Upon joining Unity, Moore will reunite with John Riccitiello, who brought Moore to EA in 2007 when he was its CEO. Ricitiello is currently the CEO of Unity.
Personal and well-known to longtime video game fans, Moore is also remembered as president of Sega of America during the launch of Dreamcast in 1999 (and, less fortunately, the man who had to announce the console’s untimely death). .
He then joined Microsoft’s Xbox division, where he is best known for guaranteeing Halo 2on 9 November 2004, start date with tattoo on right arm.
Although Moore is still reluctant to answer questions about the ink, its continued existence is still unconfirmed.