Evan Sharpe and Ben Silberman, co-founders of Pinterest
Pinterest announced a new story feature on Wednesday, becoming the last social media company to adopt the popular media format.
Story Pins will allow “creators” to post photos and videos in almost full screen in their profiles. This new content format will make it possible to create step-by-step stories, such as recipe tutorials or DIY projects, that the company will bring to consumers with relevant interests.
Pinterest is the latest social media company to adapt the format. Snapchat innovated this feature in 201
Story Pins will be released as an invitation only feature. Pinterest said it would impose higher content standards on Story Pins than on other content. The company has been testing this feature for several weeks.
“In this way, we will make it possible for creators and pioneers to connect in an environment that is positive and inspiring from day one,” said Pinterest co-founder Evan Sharpe.
Story Pins will have no ads, said David Temple, product manager for Pinterest creators, but there is still a lot of potential for revenue from the form. For example, Facebook expects its Stories products to be the main revenue engine along the way. In October 2018, Facebook CEO Mark Zuckerberg told analysts that Stories is the future of the company and that he expects the opportunity with Stories to be greater than that of News Feed.
Story Pins has been announced along with a host of other features designed specifically for creators or high-profile users with large social followers. Pinterest has also announced new creator profiles that highlight their initial posts, a commitment section that will allow creators to respond quickly to other users, and an updated analysis center that will show creators the effectiveness of their pins.
Creators or influential people, as they are also called, have become a critical part of the social media ecosystem because they can attract a large audience from one application to another. Instagram and TikTok did this year by starting to pay creators to post content to their apps. Pinterest will hope that these new features will attract more creators to its service.