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Pinterest Begins to Display Information from Healthcare Organizations on Vaccine Related Searches – TechCrunch



As part of its efforts against health misinformation, Pinterest is currently displaying information from public health organizations on keywords such as "measles" or "vaccine safety." The social media platform has previously blocked vaccine search terms, but a new message says the company wants to close the "data gap" that results from spreading false information beyond accurate information.

"What we and others have observed is a gap in the enthusiasm between those who create and spread harmful misinformation about health and those who create resources are rooted in settled science," writes Ifeoma Ozoma, Public Policy and Social Impact Manager. Pinterest. "There is generally more accessible and visually compelling health misinformation than science-based articles in vaccine virtue magazines. We have also found that some providers of health misinformation have a financial incentive. "

Pinterest search results for health keywords will now show information from the World Health Organization, the vaccine safety network (created by WHO to provide vaccine information in different languages), the American Academy of Pediatrics and Centers for Disease Control

In addition, an information card at the top of the results informs users that "pins on this subject often violate our Community Guidelines, which prohibit harmful medical misinformation. Yes, we restricted search results to needles from internationally recognized healthcare organizations. If you are seeking medical advice, please contact your healthcare provider. "

Consumers will also not see recommendations or comments about pins in these search results." We take this approach because we believe that displaying vaccine misinformation, along with resources from public health experts, is not responsible, "Ozoma says.

The new search feature is currently available in English on the Pinterest website and in the iPhone and Android apps and will be expanded to other languages. Ozoma wrote that Pinterest will first focus on the search for the vaccine, but "keep developing our list of terms we block medical misinformation and provide expert advice as people try to circumvent our precautions. We will also continue to remove this content and accounts that distribute it from our service. "

Important for a visually based platform, Pinterest, which has more than 300 million monthly visitors, also develops resources that healthcare organizations can use to create eye-catching pins for text-based information.

After being filled with vaccine pins (in 201

6, researchers found that most vaccine-related publications contained vaccine sentiment), Pinterest has become one of the most active social media platforms in terms of distribution of vaccine misinformation. In 2017, she began banning pins with "vaccination tips" that have always been banned from her advertising policies.

Facebook, Twitter and YouTube have also begun measures to curb the spread of anti-vaccine content, which has contributed to the return of measles worldwide. In the United States, the Centers for Disease Control states that 1,215 measles cases were confirmed between January 1 and August 22, with the highest number of cases recorded in the country since 1992, and since measles were declared eliminated in 2000. .


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