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Home https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Health https://server7.kproxy.com/servlet/redirect.srv/sruj/smyrwpoii/p2/ Pinterest's public health work shows the good that a smaller social network can do

Pinterest's public health work shows the good that a smaller social network can do

By 2018, it was clear that Pinterest was suffering from a problem that many of its peers had long been concerned with. Since most people are vaccinated and do not spend their free time creating pro-vaccine content on social networks, the search for "vaccines" on Pinterest has returned anti-vaccination results 75 percent of the time. The effects of vaccine-related misinformation overtaking Pinterest and other major social networking sites are not theoretical: measles has had a terrifying rebound around the world, and now the World Health Organization lists the vaccinating fluctuations as a top 1

0 threat to global health. [19659002] While other major platforms disappeared, Pinterest took decisive action: stopped returning results for the vaccine search. "It's better not to serve those results than to keep people down, which is like a recommended rabbit hole," said Ifeoma Ozoma, manager of public policy and social impact on Pinterest at Wall Street Magazine : As I wrote here in time:

If you want to know what it looks like to take care of your community – if you want to know what social responsibility for a technology platform looks like – it looks a lot like what Ozoma says right there.

Today, Pinterest has taken another worthy step towards social responsibility. It allows search results for 200 vaccine-related terms, but shows search results from trusted public health organizations, including the World Health Organization, the Centers for Disease Control, the American Academy of Pediatrics and the Vaccine Safety Network . Julia Carey Wong explains the course in the Guardian :

The platform will also offer advertisements, recommendations and comments on these pages.

"It was very important for us to make sure that this experience does not allow me to penetrate any misinformation," said Ifeoma Ozoma, Pinterest's public policy and social impact manager. "You will not find yourself in a situation. in which you click on a trusted pin and the recommendations or comments are filled with misinformation. "

Under considerable pressure from Congress, Facebook and Google / YouTube are taking steps to reduce the spread of anti-vaccine propaganda on their networks. public health k They say that no one has come so far or is likely to be as effective as navigating Pinterest here.

Pinterest is only possible because its executives have made an editorial decision: that anti-vaccine misinformation is harmful to their user base and They take the consensus view of the scientific establishment and act, in the language of Mark Zuckerberg, as "arbiters of truth."

The greater the technological platform, the more troublesome it is when exercising editorial power. We probably don't want a service that has become our national communications infrastructure to support political candidates, for example.

Yet, over the last few years, the effects of head neutrality have repeatedly shown us. Cheating on platforms for human editors, while entrusting algorithms with recommendations, has been an advantage for bad actors of all kinds – from anti-vaccine jealousy to foreign agents. Obviously there is room for editorial judgment – that we are the arbiter of truth – and social platforms are now tapping into this.

It is probably no accident that the boldest actions we have seen on vaccines so far are from one of the smallest social platforms in terms of its consumer base and public awareness. If you are Facebook or YouTube, any policy decision is an act of international diplomacy. This is negotiation with the press and the stock market. This is an electrified railway line that should be rarely touched and with safety gloves on.

But if you're Pinterest – well, no one ever knew what to expect from you at the forefront of politics. Outside the spotlight, you can act decisively and with moral clarity. (Ozoma, in particular, worked at Google and Facebook before joining Pinterest.) As the world considers breaking up the world's largest social platforms, Pinterest's contribution to public health today is a good case for a small character.


Facebook is adding new requirements to political advertisers. That's a good thing. From My Story in The Verge :

Facebook is adding new requirements to political advertisers, the company said Wednesday, as part of its effort to make the platform safer by 2020 elections. Before purchasing political advertising, advertisers will need to provide more information about their organization, including government-issued IDs. The move, which will take effect in mid-September, comes in response to some advertisers who use misleading names in their denials to conceal their identities.

"In 2018, we saw that our discharge process was something that could be misused," Sarah Schiff, Product Manager at Facebook, told The Verge. "This is an effort to strengthen this process."

Today's changes mark an evolution in the requirements for political ad disclosure introduced by Facebook last year. In the early spring, the company began requiring anyone buying political advertising to verify their identity and location. Now they will have to go a step further, offering proof that they are part of the organization they say they represent.

Democratic senators have warned that Messenger Kids is not safe for children in a new letter to Facebook related to a security flaw discovered last month. (Russell Brandom / The Verge )

The US government is trying to block the construction of an underwater cable, funded by Google and Facebook and designed to provide an Internet connection. The Ministry of Justice has raised concerns about national security due to the fact that the cable has links with the Chinese government. More than 8,000 miles of cable have already been laid. (Kate O & # 39; Keefe, Drew FitzGerald & Jeremy Page / Wall Street Journal )

The German Data Protection Commissioner investigates Facebook's 1945 use of people listening audio recordings for users to improve voice transcriptions. This is one of several companies that have recently been caught doing something like this, usually with minimal disclosure to the affected users. (Aoife White and Natalia Drozdiak / Bloomberg)

Marine urges technology company employees to work with the Pentagon to build better technology. "Instead of pushing their leadership to withdraw support from a US service member, tech workers could push them to add fair application of US authority to their list of lobbying efforts, which includes maintaining widespread access to personal information of their fellow citizens and tightening the monopoly gets caught up in disseminating information, ”writes Lucas Kunze. ( New York Times )

"After the shooting in El Paso, police arrested more than 20 people who were allegedly threatened with violence on social media." (April Glaser / Slate )

Taiwan elects a president in January and there are signs that China is seeking to influence the vote by using social media platforms. (Stanford Internet Observatory)


Apple has apologized for the privacy shortcomings that human counterparties are listening to Siri records to improve transcription. And unlike any other company caught up in this recently, Apple is making significant (and costly) changes to Siri's privacy policy:

First, by default, we will no longer retain audio recordings of Siri's interactions. We will continue to use computer-generated transcripts to help Siri improve.

Second, users will be able to opt in to help Siri improve by learning from the audio samples of their queries. We hope that many people will choose to help Siri improve, knowing that Apple respects their data and has strict privacy controls. Those who choose to participate will be able to opt out at any time.

Third, when customers opt in, only Apple employees will be able to listen to audio samples of Siri's interactions. Our team will work to delete any record that is assigned to accidentally trigger Siri.

BuzzFeed uncovered a network of foreign sites misrepresenting themselves as Canadian news sources on Facebook and ] Google News for unclear reasons. They are actually managed by accounts based in Kosovo, Israel and the United States, and have been used to distribute false or misleading information. (Craig Silverman & Jane Litvinenko / BuzzFeed )

Canceling your Facebook account from your Instagram account does not, uh, connect, actually on Facebook from your Instagram account. (Paris Martineau / Wired )

Notorious JMW finds that Facebook is testing a clone of a Squad screen sharing application that allows you to see your phone to a friend through your own. (Jane Manchun Wong)

If you were tired of raising your young child, YouTube Kids has already introduced a filtered version of the preschooler app. Feels like a really weird time to introduce this no?

Gamergate tactics have reached the podcast industry with angry fans now coordinating to bombard podcast hosts with one-star reviews. (Ashley Carman / The Verge )

As the founders of Libra the Telegram's "Gram" moves forward. (Nathaniel Popper / The New York Times )

I have no idea what to do with this wild story about an influencer on Instagram who may or may not be blackmailed by an anonymous content moderator at a Tampa I facility wrote for earlier this year. (Jesselyn Cook / HuffPost )

How Foursquare finally found success: abandoning everything that people once liked about it to become a marketing watch company. This year, it will earn $ 100 million from your location data. (James D. Walsh / New York )

Finally …

While Pinterest is focusing on getting accurate health information about vaccines, Twitter is doing … things on Twitter.

Advertisers can't just say "vagina" on Twitter, as this week a publisher learned the hard way in trying to promote the Vagina Bible, a medical book on vaginal health by gynecologist Jen Gunter. The publisher told VICE that he was prevented from promoting a tweet linking an interview with Dr. Gunter on "vaginal health" and another language, "the definitive book on understanding your vaginal health!" Another popular tweet on

Twitter bans promotional tweets for "adult sexual products and services", but in a statement to VICE, a Twitter spokesman said "sexual references" were allowed, and some of the advertised content on Kensington Books was still confusingly rejected because of a "combination of human gre and violations, including the use of obscene and adult products. "

Whoops. [19659049] Talk to me

Send me tips, comments, questions and factual information about vaccines: casey@theverge.com.

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