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PlayStation CEO Jim Ryan for PlayStation 5 price, launch titles, strategy



“We want to give gamers clarity, we want to give them security,” Ryan said. “We want to prove them in the future so that they know that the console they bought will be relevant in a few years. This is a significant capital cost and we want to make sure that people know that they are buying a real next generation console. “

This is in stark contrast to the Xbox, S and X series of consoles, which offer more nuanced differences (4K vs. 1440p resolution is one example), with an even bigger price difference of $ 299 and $ 499 respectively. While the Xbox Series S will be the cheapest next-generation gaming console, Microsoft has taken on a bit of a confusing branding strategy.

Ryan also claims that the pricing of the PlayStation 5 was decided “quite early this year”

; and that Sony has always intended to offer a version of the PlayStation 5 at the same price as the PlayStation 4. The 2013 coronavirus pandemic inn, and new distribution questions arose. The cancellation of the E3 event in June prompted the entire industry to reconsider its plans.

So far, Ryan has said that Sony will have more PlayStation 5 devices ready for sale than PlayStation 4 devices had in 2013. About 2.1 million PlayStation 4 devices were sold worldwide two weeks after its release in 2013. as a million is only on the first day.

“For a long time, in the early part of covid, this picture was far from clear,” Ryan said. “Just as things were unclear with supplies, would there be a market?” Will anyone be allowed to go outside? Will stores be opened? This is a year like no other. But all this just strengthened our determination and the path we set at the beginning of the year was absolutely the right one. “

Ryan said he has heard a lot of discussion about PlayStation’s more old-fashioned approach to the gaming business, relying on its package of first-class developer studios to provide exclusive titles based on generations.

“We’re not saying it’s perfect, but that’s our approach. We like it, ”Ryan said. “We just want to be a little more nuanced.”

No one can argue against the success of this approach. The PlayStation 4, with over 112 million consoles sold in seven years, had a stellar year with exclusive titles such as “The Last of Us, Part II”, “The Ghost of Tsushima” and “Final Fantasy VII: Remake”, which took three of the top five for best-selling titles in 2020 so far.

“We invested quietly but very steadily in these studios,” Ryan said. “Now I have, I humbly say, four or five of the best studios in the world.”

Although not mentioned in Sony’s official announcement, the developers of some games later confirmed that PS5 exclusives such as “Horizon: Forbidden West” and “Spider-Man: Miles Morales” are not exclusive at all. Both are releasing versions of the PS4, which may irritate several Sony fans who have taken to heart Sony’s commitment to next-generation development. The belief is that developing games for generations stifles creativity and hampers the game’s technological ambitions, as it must serve an audience with less powerful machines.

“No one should be disappointed,” Ryan said. “The PS5 versions of these games were created from scratch to take advantage of the PS5’s feature set, and we have a way to upgrade PS4 users to get the PS5 versions for free. It’s about people who have a choice. I am really very pleased with the situation. “

Ryan added that of the thousands of games tested for PS4 backward compatibility, “99 percent” can be played on the next console. Sony has also announced a new service called the PS Plus Collection, which will offer 18 of PS4’s own titles to download PlayStation subscribers. It’s hugely free for anyone who plays their PlayStation online, and a good entry point for any new Sony features like “The Last of Us.”

Ryan said he expects up to four years for the expected life of the PlayStation 4, which makes sense given the large base for installing the console. The PlayStation 2 had a lifespan of about 13 years, and the developers continued to maintain it for several years after the PlayStation 3 approached its middle age.

“The PS4 community will continue to be extremely important to us for three or four years,” Ryan said. “Many will switch to the PS5, hopefully if we do a good job, but tens of millions will still be committed to the PS4.”

Sony has also expressed growing interest in transferring games to the computer, as we saw earlier this year with the editions of Death Stranding and Horizon: Zero Dawn. Sony is also pushing its brands and characters to movies and TV shows, with Tom Holland’s Uncharted vehicle and HBO’s The Last of Us under development.

“The vision is that while we have a lot of respect for the primacy of the PlayStation as the primary resting place for the great gaming intellectual property we have, we somehow think it’s time to explore IP extensions,” Ryan said. “We believe that both steps are completely logical and rational things for us. We need to make this IP work a little harder as an acquisition tool for the PlayStation community. “


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