Pocket Casts, a popular podcast application, is changing its money-making strategy and launching a subscription service. Previously, the company charged users between $ 4 and $ 10 to download the app, depending on the operating system and platform. The app will now be free, but users will be able to pay $ 0.99 a month or $ 10 a year for a premium service.
The subscription service, called Pocket Casts Plus, includes access to desktop applications, exclusive application icons and themes, and 10GB of cloud storage for people who want to upload their audio and video content. People who have previously purchased the desktop app will receive three years of Pocket Casts Plus for free.
Pocket Casts CEO Owen Grover imagines that podcast makers will use cloud storage to listen to or watch a show before it is published. He also says it allows people who like the functionality of Pocket Casts to use it for all their media. As for the new subscription model, Grover says the team realized the one-time fee was "anti-tariff" so they refused.
"Not because we are trying to move users to Pocket Casts Plus and get that revenue back, but to get better at in line with the open access philosophy of our public media property, ”he wrote in an email comment to The Verge . "We actually predict that only a small percentage of energy consumers will choose Pocket Casts Plus." (NPR, WNYC Studios, WBEZ Chicago, and This American Life acquired Pocket Casts in 2018)
If Pocket Casts it doesn't expect most people to pay for its premium service, it's unclear how it will recover lost revenue from app downloads. Grover says the company will have "more details about monetization in the future."
Pocket Casts has always competed with the Apple Podcast on iOS, but has also been considered one of the best podcast apps for Android . Now, however, as Spotify wants to conquer more than the podcast listener market and launch Google Podcast, Pocket Casts has more competition and more difficult sales to get people to buy a podcast listening app.