The CEO acknowledges that the decision to buy a car, especially around Porsche, is irrational and emotional. "You don't necessarily have to do and have to do everything you can do with a car. But knowing you can, this is something that makes people engage with our brand," Zelmer said. In other words, you may not take your Taycan or 91
But even if you drive around town in Porsche, it's still a first-class experience. You know you're in a Porsche, even if you're not trying to break the speed records between red lights.
Zellmer believes this is more of a psychological barrier to those on the Porsche market. He notes that the average Porsche owner has three cars and that the new owners will quickly realize that most of their refueling will happen at home. But Porsche is a driver's car and owners will want to drive their Taycan for long periods of time. About that. Electrify America and Porsche dealers fill in the gaps. At least some of them.
All Porsche dealerships will have the convenience of charging Taycan quickly, while Volkswagen (the parent company of Porsche), a subsidiary of Electrify America, will introduce more charging stations in the near future. Currently, there are 300 motorways and 150 in metropolitan areas. Not exactly the Tesla Supercharger network number, but it's a good start.
The point is that Tesla fans will continue to buy Teslas and Porsche fans will continue to buy Porsches. Despite the Twitter conversation about garbage and the seemingly endless desire to go really fast around the track in Germany, there will be a crossover.
However, Porsche has found a way to attract new (and younger) fans through its recently expanded subscription service, Porsche Passport. According to Zellmer, 80 percent of subscribers are new to the Porsche brand and overall demographic distortions are eight years younger than the average Porsche buyer. "We engage a target group that we obviously didn't engage, even though they were rich enough to pay $ 2,100 or $ 3,100 a month."
<img alt = "Porsche Taycan first ride" data-caption = "Porsche Taycan first ride" data-credit = "Engadget" data-credit-link-back = "" data-dam-provider = "Engadget" data-local-id = "local-1-7625536-1569000668011" data-media-id = "a765fb64 -afb5-44d4-9d65-4e2cb02e8019" data-original-url = "https://s.yimg.com/os / creatr-uploaded-images / 2019-09 / 1fbb6040-ceca-11e9-bbf5-08d351c4c1a8 "data- title =" First Porsche Taycan Ride "src =" https://o.aolcdn.com/images/dims?resize = = 2000% 2C2000% 2Cshrink & image_uri = https% 3A% 2F% 2Fs.yimg.com% 2Fos% 2Fcreatr-uploaded -images% 2F2019-09% 2F1fbb6040-ceca-11e9-bbf5-08d351c4c1a8 & cc = a1acac3e1c0c0c0c0c0c0c0c0c0c0c0c0cbc people use 4 cars when in use, and the user when using cars in order to be able to use jah. car for a few hours, days or sedmitsa.Ideyata is to give potential customers of Porsche. They can rent a car to subscribe to Porsche, hire a vehicle or decide to come and buy.
Like electrification, the game is important for the future. Nurburgring song times are a great way to advertise your car's speed and get other companies racing. But when it comes down to it, it's all about getting in the Porsche's steering wheel, regardless of their drive or choice.