The Advertising Self-Regulatory Association (ARP) justified Meo's complaint and ordered NOS to withdraw its ad campaign on a 5G mobile tariff, saying it was "misleading commercial practice."
Meo, owned by Altice, filed a complaint with the ARP Advertising Ethics Jury against NOS over an ad campaign called "NOS Presents. A Generation Without Limits "on a mobile tariff that promotes the" 5th generation of the Mobile Internet "and" without restrictions on data, calls and SMS. "
In the complaint, Meo considered the campaign" to be misleading advertising and, as such, illegal advertising, "according to the ARP decision, to which Lusa had
According to the indicative timetable proposed by the National Communications Authority (Anacom), The 5G licensing tender will start in April next year (2020) and will end in June so that the completion of DUF award procedures [direitos de utilização de frequência] will be between June and August.
of the 5G network came into force in other countries, it was announced in Portugal as forthcoming a, the fact that he understands this JE [Júri de Ética] as relevant and indicates that the user is waiting for the technology and has a general knowledge of its importance that the technology will be available soon, "ARP stated in the decision. [1
For the agency, the ad campaign is " misleading commercial practice " so" its div stops immediately and is not replaced by whatever the support. "