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Prince Street pizza owners are retiring amid allegations of racism

The father and son behind one of the Big Apple’s most popular pizzerias, Prince Street Pizza, are retiring after being accused of making racist comments, mocking the Black Lives Matter movement and telling disgruntled customers to “sh-t in a hat” announced on Friday.

Frank Morano, who opened the store in 2012, and his son Dominic Morano will continue to own the restaurant, but will no longer be involved in day-to-day operations, interact with customers or participate in management, Eater reported.

The fall in grace comes after food blogger Joe Rosenthal began posting screenshots of the vitriol comments on his Instagram on December 24 ̵

1; prompting people to flood Yelp’s page with negative reviews, the newspaper reported.

In the earliest incident in September 2017, Frank responded to a poor review of Yelp by calling the customer a “mix”, “mutter” and “yellow dog” – a term considered racist to Asians.

When Frank announced his decision to retire with his son on Friday, he partially defended the remarks to Eater – saying that the client had been fired by the guards for being “intoxicated” and acting “violently” against customers. and employees, the outlet said.

Frank also said the client had commented on the owner’s Italian legacy in “humiliating terms” but agreed that he “should never have reacted”.

Frank (right) and Dominic Morano in 2014.
Frank (right) and Dominic Morano in 2014.

In later comments, the pizzeria cursed customers who accused the owners of racism.

When two black women published negative reviews in August and December 2019 in separate incidents in which they were allegedly discriminated against by Prince Street Pizza, Frank retaliated with a series of damn attacks.

In the first incident, Frank called the customer a “sh-t piece” and wrote “go f – k yourself you disgusting racing card playing ct,” Eater reported, citing screenshots.

In the second incident, Frank wrote: “I have all kinds of racial religion and sexual orientation that come into my shop. And now get in the hat, racist clown.

Frank later told another customer to “sh-t in a hat” after they left a review, complaining that a white man received a free bottle of water, but when the man, who was Asian, asked for the same, he was told to pay.

In other reviews, Frank threatened customers with violence – calling him a “punk hill” and a “communist scumbag”, the newspaper reported.

“I guarantee you that this old ass will break your f-king’s jaw with one blow,” Frank wrote to the client, the outlet reported, citing screenshots.

Rosenthal also dug up a 2016 Facebook post Dominic made, mocking Black Lives Matter protesters who were hit by cars during protests. When confronted with this, the son shared a meme, saying, “Did you find it offensive?” It seemed funny to me. ”

Prince Street Pizza published a two-page statement on the comments; promised to do better.

“We take our customer feedback deeply and take it very seriously when a customer has a negative experience in one of our stores,” the statement said.

“Our actions in the past with regard to negative customer concerns have been insufficient and extremely inappropriate.

“What we said and how we behaved was wrong then, today is wrong and will always be wrong. We sincerely apologize and sympathize with the damage caused in these incidents and we apologize to all our customers at Prince Street Pizza, “the statement said.

“We believe that good food brings people together and that is our goal to bring people together.

“We hope we can continue to be good managers of the communities we serve and dedicate our business to it.

“We hope that our customers will forgive us and give us the opportunity to serve them, as we are grateful for the opportunity to do better. Our customers deserve better. ”

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