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known as any child of two, the organization used its channel on the massive video platform to publish interviews with doctors, public announcements, and recommendations from parents of children who died of vaccine-preventable diseases.
sabotaged. The YouTube Recommendation System, which appears along with videos and suggests what users should look at, would target viewers to videos against vaccination, according to Amy Pizani, Executive Director of Vaccinate Your Family.
is followed by an anti-vaccination video, "Pizani told NBC News. YouTube's algorithm-driven referral system, which the company does not publish, has been criticized in recent years for having opposed controversial and controversial content. The company said it has changed the system to designate more "authoritative" sources.
"They were crazy Videos such as" My child is injured by DTaP "or" My child can no longer walk, "any conspiracy you can imagine will come after our," said Pizani. started running as soon as our video was over, so if you blink for a minute, you will not know it's a new video. "
" We were so disappointed with the recommendations that we moved them to Vimeo, YouTube is more than 1
Pisani's story offers a window about the struggle faced by public health officials who are trying to provide information about social media vaccinations where anti-vaccination advocates have spent more than a decade building their audiences and developing strategies that ensure that they appear in search results and automated recommendations.
The anti-vaccination community adheres to a conspiracy theory that vaccination for children is toxic and causes multiple ailments and jury, including autism, and spreads these beliefs through YouTube, Facebook and other online platforms. The widespread spread of this disinformation of the platforms has caused some parents to delay or slow down vaccinations, leading to an increase in the prevalence of preventable diseases, a recent outbreak of measles in the northwest Pacific that has infected 70 people since Sunday. mostly unvaccinated children
The World Health Organization has included vaccine fluctuation in its list of the top 10 threats to global health this year. Although limited, recent studies have shown that part of the public health crisis can be found on the same platforms that allow the spread of vaccine myths. A 2017 study published in the journal Pediatrics found that a random sample of pregnant women who have been interacting with responsible information on social media vaccines are more likely to vaccinate their babies in time.
"The public understanding of science has changed drastically from people who move from Google search to social media to get information about vaccines or any health information," says Joan Donovan, director of the research project on technology and social changes in the University of Harrisburg's Surhonsh Center. "And it is to their detriment"
While the valuable resource for asking questions and discussions, social media also opens traps for a daily consumer who may not have been vulnerable to anti-vaccination theories before visiting social media .
"The opportunity has become a threat," Donovan said. "Anti-vacs are looking for" experience "groups. Because they know that new parents are usually newcomers who have not thought much about vaccines and are very susceptible to scientific slang because they do not have information literacy to cope with the rest of the internet. "
Donovan said: The source of unprepared, unscientific information about vaccines is not just coming from the transfer of parents, but often from highly motivated" snake oil traders "who sell books, merchandise and" natural medicines "for vaccination of preventable diseases.
Your true-believers, who are hard-line, are pushing anti-vaccine information out of a real antisemitic system of beliefs, but then you have a whole bunch of other people who monetize it and sell products with a marketing scheme to " said Donovan.
After more than a decade of increasing pressure, YouTube announced a change in its referral algorithm this month, saying it would stop conspiring. Video clips like those that follow. Vaccinate your family. YouTube has also stopped some anti-vaccine videos showing ads and earning money, and has begun to provide more information about the threat of vaccination fluctuations in a video-prone window against the vaccine.
In a statement by NBC News, a YouTube spokesperson called misinformation about medical topics a "hard challenge," and refers to their recent policy changes, adding, "Like many algorithmic changes, these efforts will be gradual and will get more and more accurate in time. "
Pinterest suppressed all search results for vaccines until the site found a solution. Facebook, which recommends anti-vaccination groups and allows anti-vaccination groups to target pregnant women and mothers in paid advertising, said it "works" on undetermined changes in health disinformation.
Written claims that progress has been made but believes the damage has been done.
"We used a lot of useful, wonderful things," helping parents who can not afford vaccines and educate doctors about access barriers, she said. "Now we spend most of our time to deal with disinformation there. This is a constant battle. "
And in the social media, advocates of anti-vaccination seem to win.
Vaccinate your Facebook Facebook page with nearly 200,000 adherents and supporters but nowhere near the visibility or engagement with anti-vaccine pages and private groups where hundreds of thousands of users post articles from health websites, shopping tips to avoid vaccinations with government orders and sharing men's basses with parents who are vaccinated. "Anti-vaccinating groups are much more successful in using interactive social media features than where we can usually get health advice," said Naomi Smith, a professor at Federation University of Australia, who was studying the anti-vaccination movement on Facebook . "So pro-vaccination pages serve as information repositories or expose anti-vaccination claims, none of which go to the emotional core of anti-vaccination attitudes." These attitudes are often based on parental care, Smith said. "We also have to remember that these groups are usually not called anti-vaccines, they can be" safe vaccines "or" in favor of choosing a vaccine, "she said. "They turn to the protective instincts of their parents and really face the real pain caused by childhood disease and death, which at first sight do not have adequate medical explanation."
A National Vaccine Information Center, an improperly legitimate organization with 213,000 likes on Facebook, urged parents not to vaccinate their children from the 1980s. Suspension of mandatory vaccination, one of the largest anti-vaccination pages with 127,000 likes, is managed by a social media activist who collects funds to advertise his messages to pregnant women on Facebook
the anti-vaccine content travels much further. Over the past two years, articles from the Stop Mandatory Vaccination website have been shared on Facebook more than one million times, according to the BuzzSumo Social Media Analysis Tool. Vaccinate your family's content was shared just over 1000 times.
Larry Cook, the self-described social media activist behind the suspension of compulsory vaccination, described the cause of the differences, telling BuzzFeed News, "Pro-vaccine protectors do not create content, pages, and groups that attract big followers to Facebook. this way of thinking is already a common conversation and agreement in the mainstream media and public opinion. "
Pizani says they are trying." Our page is really engaged, "Pizani said." It's really impressive. repulsion and we will make the same people do the same ridiculous claims. "
" We are kind to the people who have questions, we are not in their face, and we never argue with anti-vacs. these people before they descend into the nonsense. "38-year-old Stefan Neidenbacher, an Annapolis, Maryland secondary school teacher, runs" We Love GMOs and Vaccines, "a Facebook page that started in 2014  Originally, Neidenbach said he simply responded anonymously to the anti-vaccine content, but soon scientists, Ermera and doctors started to follow the page and share.
The site – now with 194,000 followers – is one of several on Facebook that responds directly and in nature to anti-vaccination pages. Consumers share news stories about vaccine outbreaks and post-memes and screenshots from anti-vaccine blog posts that make fun of the comments. people, I just want to say that I'm talking about you personally and I hope you're offended because you're f – stupid. "This is what separates me from other organizations," Neidenbach said, "I am not an organization and I am not trying to run a non-profit organization. I'm just a teacher. And I do not have to be as good as I do in the classroom. "They have to worry about being professionals," he said, "but we can do more inflammatory things that the World Health Organization can not do, and inflammatory things, as you can say from anti-vaccinations, are doing well on Facebook. "
" I would like to find someone with more medical or scientific background to take it, but I have not found someone who wants. "I guess most scientists and doctors have no time to do this from For the time being, it does not take much effort. "
As platforms take steps to but coping with the proliferation of anti-vaccine content, Pizzini hopes that Facebook and others will promote the respectable content of your family – even previous attempts to work
Pizzini said the former first lady Rosaline Carter, co-founder of the vaccination family, wrote a letter to Facebook CEO Mark Zuckerberg in 2016 on behalf of the organization after Zukerberg published a picture of himself with his baby daughter "Visiting the Doctor – Vaccine Time!"
"We Wanted e work with him and his wife to talk about other ways to promote vaccines, "said Pisano.
They did not get an answer.