At the end of 2018, filled with scandals and negative headlines, Facebook Inc. is expected to report its most profitable neighborhood in history.
When Facebook publishes results Wednesday after closing, the empire of websites and apps is under control The company is expected to report nearly $ 6.4 billion in profits for the past three months of the year, which is more than $ 1 billion more than that , which reported the previous quarter. Typically, ad sales in the fourth quarter of the calendar are the highest in the year, as advertisers are trying to attract holiday buyers, but Facebook is still expected to surpass last year's holiday by more than $ 2 billion. scandals that have made the company look uninterrupted since the beginning of last year has sparked data privacy quarrels in Cambridge Analytics. Since revelations about tens of millions of user data are inaccessible, controversy over Facebook's data, and sometimes the lethal impact of fake news, has led the company to apologize repeatedly and try to explain its actions to Congress and the
Chief Executive Officer Mark Zuckerberg warns investors during this time that Facebook's efforts to improve community security and safety ̵
Income: Analysts surveyed by FactSet estimate fourth-quarter earnings of $ 2.18 per share, compared to $ 1.44 a year ago, although the total profit was reduced by changes to the US tax code. Contributors who estimate the forecasts of analysts, fund managers and academics are predicting revenue of $ 2.21 per share.
Revenue: Analysts sell revenue for the fourth quarter on average at $ 16.4 billion, up from 12.97 billion a year earlier. Expect collaborators to forecast revenues of $ 16.41 billion.
Most of Facebook's revenue comes from sales of mobile ads, which according to analysts average 14.94 billion dollars in the fourth quarter. Sales of desktop ads are expected to drop to 1.27 billion dollars from 1.41 billion dollars in the previous quarter. Oculus's virtual reality hardware is included with Marketplace earnings in Payments and other charges, which analysts expect to be $ 197 million.
Average analysts expect Facebook to collect an average of $ 7.11 of revenue for each user. Wall Street expects the growth of the daily active consumer in Europe to remain unchanged compared to the third quarter; Analysts expect modest daily growth in the US and Canada to 185.3 million, compared with 185 million in the third quarter.
Movement of shares: Facebook
The shares of FB, + 2.18%
declined by about 0.1% over the past three months as a S & P 500
SPX, + 0.85%
decreased by 0.7%. Of the 49 analysts covering Facebook, 40 have a buy or overweight rating, seven are rated as holding, and two are rated to sell. The average price target is $ 185.51, up 27% from the closing price on Thursday from $ 145.83.
What to Watch for
While much of Facebook's growth in its history is due to its main application on Facebook, Instagram has become a huge revenue source for the social network, according to eMarketer's forecasts. By the end of 2019, Instagram will make $ 14.38 billion in worldwide sales, accounting for 4.4% of the global advertising market and 6.2% of the global mobile market.
Facebook currently does not tell investors how much money Instagram, Messenger or WhatsApp. According to the New York Times, the company plans to unite the main technical infrastructure of its various properties by the beginning of 2020.
For more information: Secrets that Google and Facebook Do not Want to Know
J.P. Morgan analyst Doug Anhmut writes in a note to customers on Friday that Facebook is the most controversial and controversial Internet company based on its latest talks and investor meetings but still successful. According to JP Morgan's research, the use of Facebook remains high and Instagram continues to grow despite months of negative titles.
"As is often the case [with Facebook]the forecast comment and tone are probably more important than the quarter. – wrote Anmuth. "We do not expect big surprises. On the revenue front, we are looking for Facebook to call for the long delay – probably mid-one-digit – that should be expected. "
Anmuth has a price tag of $ 195 per buyer equivalent.
Deutsche Bank Lloyd Bank analyst Lloyd Walmsley wrote in a customer note that Facebook is its "favorite mega cap for internet" for 2019 and estimates the share price at $ 195. Like Anhmut, he writes that investors need to look for information about the company's future revenue prospects.
Walksley writes that he is looking for Messenger, Watch, and Facebook Search to become bigger sales force by 2019 for 
Mark Zuckerberg protects Facebook's business as "Still Developing and Improving" Facebook's original video efforts have about 75 million daily active users, which can reach an annual segment of 275 million dollars, he writes. Walmsley also noted positively Facebook's plan to add $ 9 billion in redemptions.
Barclays analyst Ross Sandler, who has a price tag of $ 180 and appreciates Facebook for a purchase, wrote in a note to clients that he expects regulatory risks and ongoing negative news will continue to be a problem.
"The best opportunity on the web with a big cap is to capture a quality name when the mood is washed, the rating is suppressed, and the positioning is external (as experience with Alphabet Inc.
GOOGL, + 1.62%
GOOG, + 1.59%
and Amazon.com Inc.
AMZN, + 0.95%
for 2015), and this may be the current Facebook setting.