When Quibi launched earlier this year, it sounded kind of cool. Episodes specifically designed for watching mobile devices that automatically adjust to the fact that you’re currently holding your phone? Of course, let’s try! But unfortunately, Quibi never took off. Now there is only the finale for the video streaming platform itself ̵
Earlier today, Quibi founder Jeffrey Katzenberg informed investors that he was suspending the service. This is a frustrating end to a service that has promised to revolutionize the way we consume content. Analysts believe the pandemic situation has kept many potential Quibi-ers at home instead of on the move, making mobile-optimized video less attractive. When people want to watch something at home, they usually prefer to use the largest possible screen.
When launched, Quibi does not work on smart TVs and does not even support Chromecasting content on them. Hell, there’s no web client yet. The company finally unveiled apps for Android TV, Apple TV and Fire TV yesterday, but it was a little late to do something good. While Katzenberg was trying to sell Quibi to someone else, several potential suitors were dismissed that Quibi did not own most of the shows he broadcasts.
The service really boasted unique content from big names in entertainment, but in the end it wasn’t enough to save Quibi from drowning in a sea of streaming services that offer more content on more devices. It is not clear when Quibi will go offline and what will happen to its contents, but it is likely that an official announcement will soon be made to stop with these details.