Like Diversity notes, however, it remains to be seen whether several Emmy victories could spark interest in the service, which did not do as well as expected in the subscription department. According to Sensor Tower, only about 8% of the 910,000 users who signed up for a three-month free trial during the first three days of the app stayed with the service. In addition, at a pace, Sensor Tower estimates that Quibi will have less than 2 million subscribers paying by the end of its first year ̵
Quibi launches on April 6 in the middle of COVID-19 blockades. The weather can’t be worse for a service that offers shows designed for phone screens and designed to be watched while traveling to work or while waiting in line for coffee. In an attempt to capture the audience that stays at home, the company had to speed up its plans to give the app the ability to broadcast TVs. It is also reported that it is building applications for Amazon Fire TV and Roku devices.