Realme continues to grow its share of the Indian smartphone market, growing by more than 400 percent annually in the third quarter of 2019 to take 14.3 percent, according to IDC. This is a huge increase of 3.1%, registered a year ago, when the brand had just launched, initially as a spin from Oppo. IDC cites "heavy shipments" on the C2 phone as well as the new Series 5.
Oppo itself is already one place behind Realme in Indian market share, but has also grown significantly to grab 11.8 percent. Vivo is in third place, rising to 15.2%, while Xiaomi's leading share narrowed slightly to 27.1
The main loser in all this is the second-ranked Samsung, which has seen shipments shrink by 8.5 percent a year, with its market share dropping from 22.6 percent to 18.9 percent. IDC notes, however, that the numbers suffer from a lagging market schedule and that the company's market share actually reached 25 percent in the previous quarter.
What may worry Samsung is that the Indian market seems to be consolidating, with only 12 percent reporting "other", down from nearly 30 percent a year ago. As Xiaomi holds steady at the top, growth comes from competing companies – or an umbrella company, depending on your perspective – right below Samsung.
The Realme brand in particular is an explosive force in the market, and although its e-commerce book is taken directly from Xiaomi, its competitor is still doing well. IDC claims that Xiaomi has released 12.6 million units, the highest quarter-to-quarter shipment ever, led by Redmi 7A and Redmi Note 7 Pro. Considering only online sales, Xiaomi has 40 percent of the market and four of the top five models. Meanwhile, in the fast-paced $ 300-500 segment, the impressive Redmi K20 and K20 Pro were big hits.