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Report details Eddie Kue's failure to negotiate with NYT and Washington Post for Apple News +



Apple News + was officially announced last week, integrating over 300 magazines and publishers into one subscription service. Apple, however, fails to deal with two other major newspapers. A new report from Vanity Fair examines Apple's failed negotiations with The New York Times and The Washington Post.

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While Apple manages to make a deal with The Wall Street Journal, it does not have the same success with the NYT or Washington Post. However, according to today's report, this is not due to lack of experience.

Eddy Cue leads the negotiations for Apple and "strongly wants to conclude at least one of them," the report said. Cue is believed to have begun to launch last year after the acquisition of Apple Texture, and Cue "in and out of their offices is really trying to sue them."

Apple strongly wanted to lock down at least one of them and began vigorous courtship of the papers last spring, shortly after the closure of the deal and Apple's plans for its content began to materialize, according to people familiar with the matter. "They have a lot of tension," one source said. "Eddie Kee was in and out of his office, really trying to sue them."

Kew's New York Times and Washington Post scene has focused on the reach of Apple's audience. "We will make you the most read newspaper in the world," Cue said in the talks.

Apple, however, does not offer discounts on how much content publishers will offer, which means they want the publications to offer all the content. not just a subset. Apple is reportedly offering exclusivity and opportunity for publishers to withdraw entirely from the deal:

"They did not want to have restrictions on content," according to a man with knowledge of the negotiations. But Apple is handling flexible conditions that regulate the length of time they can download, as well as exclusivity. "You will be protected against a competitor who comes," said the same source. "If this thing was really successful and everyone else went back to the table, there was a time when you would have the exclusivity."

In a statement, Time Merideth Chief Operating Officer Kopek Levien said the newspaper's goal is to promote the link between the reader and the news provider:

"We are very deliberately told that the best place you can to experience journalism is by contacting a news provider. To us this means direct contact with users. The more we deal with users, the better we think it will be our business, and the better experience we can provide them with. "

" Our focus is on increasing our own subscription base so that joining Apple News + at this point did not make sense to us. Apple is a very good partner – we will continue to collaborate with them on other ongoing projects and expect to do a lot with them in the future. "

The complete Vanity Fair report is absolutely worthy of reading and can be found here. Meanwhile, a separate Monday report notes details of the effects that Apple News + may have on the magazine industry. The report explains that the US magazine industry may lose up to 50% of its revenue to a reader due to Apple News +.

Yes. Extended terrain for lifts: 3 million digital submarines (for nyt) is nothing compared to what we can achieve. https://t.co/ilKISPT87A

– Peter Kafka (@pkafka) April 1, 2019

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