We believe that technology achieves its true potential when it infuses it with human creativity and resourcefulness. From our earliest days, we've built our devices, software, and services to help artists, musicians, artists and visionaries do what they do best.
Sixteen years ago, we launched the iTunes Store with the idea that there should be a safe place where consumers can find and buy great music and every creator is treated fairly. The result revolutionizes the music industry, and our love for music and the people who make it is deeply rooted in Apple.
Eleven years ago, the App Store brought the same passion for the creativity of mobile applications. Over the last decade, the App Store has helped create millions of jobs, generate more than $ 1
In its essence, the App Store is a safe, secure platform where users can have faith in the applications they detect and the transactions they make. Developers, from engineers for the first time to larger companies, can be sure they all play the same set of rules.
So it should be. We want more business applications to thrive – including those who compete with some aspect of our business because they make us better.
What Spotify requires is something very different. After years of using the App Store to dramatically increase its business, Spotify strives to retain all the benefits of the App Store ecosystem, including the significant revenue they earn from App Store customers without making any contributions to this market. At the same time, they distribute the music you love while making less and less contributions to the artists, musicians and songwriters who create it-even to the point of bringing those creators to court.
Spotify has the full right to define his own business model, but we feel obliged to respond when Spotify envelops his financial motives in a misleading rhetoric about who we are, what we have built and what we do to support independent developers, musicians , composers and creators of all stripes.
So we want to look at a few key questions: