Rihanna is in the middle of making a historic fashion deal with LVMH, The New York Times Report . The parent company behind Dior, Givenchy and Fendi will announce their own fashion brand to Rihanna, which will make her the first female color designer in the company. Details of the deal are currently unknown. Sources in LVMH confirmed the news for Times but LVMH has not yet commented officially.
LVMH, the largest luxury conglomerate in the world, signs Rihanna in its subsidiary Kendo in 2017. Its Fenty Beauty line is a huge success. It joins Puma in 2014 for Fenty Puma. At that time Puma was owned by competitor LVMH Kering. Her underwear line Savage X Fenty was debut last year at an extravagant exhibition in New York City.