Samsung made a technical mistake on Wednesday when it posted a promotional tweet from the iPhone, the flagship phone made by a competitor in the smartphone market.
The South Korean technology giant posted a teaser of its upcoming unpacked hardware event on a Twitter account managed by the US division of Samsung Mobile.
“As #SamsungUnpacked approaches, we’re working hard to bring you some exciting news. What area of innovation and progress do you hope to reveal to us? ”Samsung asks in a tweet.
Innocent message, it was the way the tweets were delivered that caused a bit of a stir online. Whoever publishes the short message in Samsung̵
Brand ambassadors for a number of major smartphone makers have been caught advertising iPhone products and services on several occasions, but omissions by company employees are rare. In 2013, for example, tennis star David Ferrer used his iPhone to send a laudable tweet for his Galaxy S4. That same year, former T-Mobile CEO John Ledger praised the Galaxy Note 3, but did so from the iPhone.
Most recently, Ksenia Sobchak, who was paid to support Samsung’s products, was sued by the company in 2018 for using the iPhone X publicly.
Samsung is expected to release new Galaxy S21 models at the Unpacked event on January 14. High-end smartphones are expected to include 6.7-inch and 6.8-inch OLED displays, support for S-Pen, Samsung SoC’s Qualcomm Snapdragon 888 SoC or Exynos 2100, and other premium components in an attempt to compete with the iPhone 12 from Apple.