Samsung has a new branded sound introduced at CES 2021, and it’s called The Voyage. Brand sounds are probably not something you ever thought of, but these sounds are meant to keep sound effects consistent between different products. I haven’t owned a Samsung phone in years, but I can still remember the sound from the previous brand from the default ringtone. Samsung hopes to remember Voyage just as well.

According to Samsung, this new sound “represents the overall identity of the Samsung Electronics brand and was created by sound designers with extensive experience in developing sounds for product features.” The main melody is composed of four notes, which you can see in the title, and Samsung says that this shows that the company does not stop making innovations.

Sound options will be used in stores, events and digital content. Samsung has electronic, neoclassical, pop and funk versions on its blog, which you can listen to below if you want to check them out.