First, Samsung will compete for a narrow segment of a small market. While sales of 4K Blu-ray Discs are growing fast, they are part of the declining industry. Total disc sales have fallen by 11.5% in the third quarter of 2018. It's a tough place and even brands such as Oppo Digital have given up. This did not help Samsung players to support Dolby Vision (HDR1
elephant in the room: streaming. Although many will show higher Blu-ray quality than streaming services, there is no doubt that there is a larger audience of people who would prefer to subscribe to Netflix or Amazon than to buy physical movies. The Digital Entertainment Group noted that 2.3 million 4K Blu-ray devices were sold in the US in the first nine months of 2018, but they include game consoles that may never play a movie based on a disc. Meanwhile, Netflix had over 148 million worldwide subscribers by the end of 2018. Samsung may not want to pour money into disk players when they have an uncertain future, especially when TVs now have access to movie buying and renting services such as iTunes.